Customer Insights Analyst | Consumer Insights Specialist

Role overview

Responsibilities

• Analyze customer behavior, purchasing patterns, preferences, needs, and engagement; collect, clean, organize, and analyze customer, sales, marketing, and market data.
• Conduct consumer research using surveys, interviews, focus groups, and other qualitative and quantitative methods; design questionnaires and coordinate feedback programs.
• Identify trends, opportunities, risks, emerging consumer trends, and potential business impacts.
• Develop customer segments, personas, and audience profiles; analyze customer journeys, touchpoints, and friction points.
• Monitor acquisition, retention, churn, loyalty, lifetime value, satisfaction, brand perception, and other customer KPIs.
• Analyze competitor activity, campaign performance, pricing sensitivity, product preferences, purchasing frequency, promotions, and customer-demand scenarios.
• Partner with Marketing, Product, Sales, Customer Success, and Customer Experience teams to inform decisions and improve customer outcomes.
• Create dashboards and reports, conduct ad hoc analysis, and present clear recommendations to stakeholders and senior management.
• Maintain research-methodology and data-source documentation; improve insight methods, reporting processes, and analytical approaches.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Psychology, Data Analytics, Market Research, or a related field.
• Previous experience in Customer Insights, Consumer Insights, Market Research, Customer Analytics, Business Analytics, or a similar role.
• Strong understanding of consumer behavior, customer journeys, segmentation, and market research principles.
• Strong analytical and quantitative skills, attention to detail, and experience with customer, transaction, survey, marketing, or behavioral datasets.
• Proficiency in Microsoft Excel, including pivot tables, formulas, lookups, and data analysis.
• Knowledge of qualitative and quantitative research methods, survey and questionnaire design, interviews, or focus groups.
• Able to interpret statistical findings, combine quantitative data with qualitative feedback, and communicate complex insights to non-technical stakeholders.
• Strong written, verbal, presentation, project-management, organizational, and collaboration skills; able to manage multiple projects.
• Data visualization tools such as Power BI, Tableau, or Looker; CRM platforms and SQL or analytical programming are advantageous.
• Executive reporting and presentation experience is preferred.

What the employer offers

• Competitive salary and comprehensive employee benefits.
• Customer and consumer research projects with measurable business impact and cross-functional exposure.
• Professional development, modern analytics and research platforms, and support for relevant certifications.
• Opportunities to lead research projects, engage with senior management, and progress into customer insights or analytics leadership roles.