Customer Data Platform (CDP) Engineer

General Description

Customer Data Platform (CDP) Engineer

Key Responsibilities

• Design, implement, and maintain Customer Data Platform (CDP) solutions to support audience management, customer insights, and marketing activation initiatives.
• Lead the implementation and optimization of

Segment.io

• to collect, govern, enrich, and distribute customer data across multiple downstream systems.
• Integrate customer data with advertising and marketing platforms including
• Meta, Google Ads, TikTok, LinkedIn, and other activation channels
• .
• Develop and manage end-to-end digital tracking frameworks across websites, mobile applications, and backend systems.
• Configure and optimize analytics solutions including
• Google Analytics 4 (GA4), Firebase, Google Tag Manager (GTM), and Mobile Measurement Platforms (MMPs) such as Adjust
• .
• Implement and maintain both
• browser-side and server-side tracking architectures
• to improve data quality, reliability, and attribution accuracy.
• Design and optimize attribution models to measure campaign effectiveness and customer acquisition performance across multiple touchpoints.
• Collaborate with web, Android, iOS, backend, and data engineering teams to ensure consistent event tracking standards and implementation quality.
• Define event taxonomies, naming conventions, and measurement frameworks aligned with business objectives and reporting requirements.
• Troubleshoot data discrepancies, tracking issues, and integration challenges across marketing and analytics platforms.
• Partner with marketing stakeholders to enable audience segmentation, campaign activation, remarketing initiatives, and performance optimization.
• Support reporting, experimentation, and measurement initiatives by ensuring data accuracy and availability across marketing systems.
• Maintain implementation documentation, tracking specifications, governance standards, and technical artefacts throughout the project lifecycle.

Required Experience

• 4–10+ years of experience as a Customer Data Platform Engineer, Marketing Technology Engineer, Analytics Engineer, Tracking Engineer, or similar role.
• Strong hands-on experience implementing and managing

Customer Data Platforms (CDPs)

• within enterprise environments.
• Proven expertise with

Segment.io

• , including event collection, destination integrations, audience activation, and marketing implementations.
• Strong experience integrating with advertising platforms including
• Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads
• .
• Extensive experience with
• Google Analytics 4 (GA4), Firebase, Google Tag Manager (GTM), and marketing measurement frameworks
• .
• Experience working with

Mobile Measurement Platforms (MMPs)

• such as Adjust, AppsFlyer, Branch, or similar technologies.
• Strong understanding of
• server-side and browser-side tracking implementations
• .
• Experience designing and supporting
• cross-channel attribution models
• and marketing performance measurement strategies.
• Solid understanding of digital event architecture across
• web, Android, iOS, and backend/server environments
• .
• Experience working with APIs, third-party integrations, and customer data pipelines.
• Strong analytical, troubleshooting, and problem-solving capabilities.
• Excellent communication skills with the ability to work effectively with both technical and non-technical stakeholders.

Preferred Experience

• Experience within banking, fintech, digital platforms, e-commerce, or high-growth consumer businesses.
• Exposure to identity resolution, customer journey analytics, and audience management use cases.
• Familiarity with SQL, JavaScript, JSON, REST APIs, and modern data integration practices.
• Understanding of privacy regulations, consent management, and first-party data strategies.
• Experience supporting large-scale customer acquisition and performance marketing initiatives.
• Experience working within fast-paced, cross-functional delivery environments.
• Exposure to experimentation frameworks, A/B testing, and conversion rate optimization initiatives.
• UAE or GCC project experience is advantageous.

Work Setup

• Full Onsite Work Setup – Dubai