Customer 360 & Engagement GM

Who we are?

Abdul Latif Jameel is a diversified business of independent entities that include automotive distribution, auto parts manufacturing, financial services, renewable energy, environmental services, health, land and real estate development, logistics, electronics retailing and media services.

Established in 1945 Abdul Latif Jameel has dual headquarters in Jeddah, Saudi Arabia and Dubai, and currently has operations in 30 countries employing approximately 11,000 people from more than 40nationalities.

The term Abdul Latif Jameel refers broadly to several distinct, separate and independent legal entities.

It is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel.

1.

Strategic Vision & Roadmap: Define and execute the long-term strategy for "Customer 360," transforming raw data into a strategic asset that “D³” data drives decision-making across the entire ALJ automotive group.

2.

Unified CDP & CRM Ecosystem Ownership: Lead the implementation and maturation of the Customer Data Platform (CDP) and manage the roadmap for core CRM operational platforms (Salesforce/Dynamics), ensuring seamless integration between "System of Record" and "System of Engagement.

3.

Advanced Analytics & AI Modeling: Oversee the development of predictive models (e.g., "Propensity to Buy," "Churn Risk"), ensuring these insights are actionable and directly integrated into sales workflows.

4.

Lifecycle Engagement Orchestration: Direct the "Data & Marketing Automation" function to design complex, multi-channel customer journeys that nurture leads from awareness to ownership and loyalty.

5.

Cross-Functional Business Integration & Operational Support: Act as the strategic bridge between "Digital Experience" and "Sales/aftersales Operations," ensuring digital insights translate into physical showroom actions and that CRM workflows support daily sales activities.

6.

Data monetization: Identify and execute opportunities to monetize customer data through targeted up-selling, cross selling (Aftersales packages), and partner ecosystem integration.

7.

Performance Intelligence: Govern the "Data & Performance Analytics" function, moving beyond basic reporting to provide "Objective, Actionable Intelligence" to C-level stakeholders.

8.

Governance & Compliance: Champion data privacy and governance standards in collaboration with Legal/Compliance, ensuring all "Customer 360" initiatives adhere to NDMO/SDAIA regulations.

9.

Vendor & Partner Management: Manage high-level relationships with technology vendors (CRM, CDP, AI, etc.) to ensure maximum value extraction and technological future-proofing.

10.

Leadership & Culture: Foster a "test-and-learn" agile culture within the CRM vertical, driving the shift from traditional marketing to algorithmic, data-led experimentation.