Cross Channel Performance Strategist

Requirements

• Bachelor's degree in marketing, business, or a related field with 3–8 years of working experience in cross-channel performance strategy and optimization.
• Proven experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs.
• Hands-on experience with Google Tag Manager (GTM) implementation — including container setup, tags, triggers, variables, and dataLayer configuration.
• Proficiency with Google Analytics 4 (GA4) — including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis.
• Strong analytical skills with the ability to interpret data and make data-driven decisions across multiple channels.
• Proficiency in using paid media tools and platforms, such as Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software.
• Excellent understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic.
• Experience with A/B testing and conversion rate optimization (CRO) methodologies.
• Strong written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.
• Knowledge of SEO principles and how they align with paid strategies is a plus.
• Willingness to work night shift hours (6:30 PM – 3:30 AM).