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CRO Manager

Eucalyptus
Sydney, AUS
Full-time
Mid-Senior
Onsite
Discovered 1 months ago
Conversion rate optimizationDigital conversion funnelsA/B testingMultivariate testingFunnel analysisExperiment design

Full Job Posting

About Eucalyptus and Juniper

Eucalyptus is a digital healthcare company and is now part of Hims & Hers.

Juniper offers weight-management care combining GLP-1 medication, personalized nutrition, movement support, and clinician-led care.

Eucalyptus operates across Australia, the UK, Germany, Japan, and Canada and has received selective NICE endorsement to provide services to the NHS.

About the role

The CRO Manager owns and improves the journey from a prospective patient's first website visit through starting treatment.

This is a senior, hands-on individual contributor role in the Product Growth team.

The role combines data, experimentation, and customer understanding to improve digital conversion and build new journeys as products expand.

Responsibilities

  • Own funnel conversion from landing page through quiz, assessment, and order; identify drop-offs and opportunities.
  • Develop and run an experimentation roadmap, prioritizing hypotheses by expected impact.
  • Analyze funnel data, quantify opportunities, and partner with Analytics on tracking, measurement, and attribution.
  • Lead A/B and multivariate experiments from design through analysis and decisions.
  • Use results to determine what to ship, iterate, or stop and communicate learnings.
  • Combine quantitative data with customer insight into intent, friction, trust, and abandonment.
  • Partner with Copy, Design, Engineering, Product, and Growth to implement conversion improvements.
  • Build new conversion journeys for products and patient needs and raise experimentation and measurement practices.

What you’ll need

  • At least five years of experience in CRO, experimentation, digital optimization, product growth, or a similar quantitative digital role.
  • Demonstrated ownership of improved digital funnels with measurable commercial impact.
  • Hands-on A/B and multivariate testing experience.
  • Strong funnel analysis, opportunity sizing, and hypothesis development skills.
  • Experience working with Analytics or Data teams on measurement and attribution.
  • Strong customer judgment, commercial judgment, and understanding of UX, messaging, friction, and behavioral psychology.
  • Experience working with Design, Copy, Engineering, and Product to deliver experiences.

Useful experience

  • Healthcare, subscription business, or considered-purchase journey experience is useful but not essential.

Working at Eucalyptus

  • The company highlights high ownership, feedback, development support, learning budgets, conferences, and cross-market collaboration.
  • Benefits include wellness activities, social clubs, parental and miscarriage leave, health and personal days, and an Employee Assistance Program.

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