CRO Copywriter

Role Overview

The Impact You'll Make

• Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale
• Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions

What Is In It For You

3. Embrace Radical Flexibility

4. Become a Testing Velocity Machine

Your Day-to-Day Mission

• **Craft & Refine AI-Powered Copy:**
• Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
• **Master the Art of the Prompt:**
• Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
• **Accelerate A/B Testing:**
• Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster
• **Build a Smarter Content Engine:**
• Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
• **Establish Best Practices:**
• Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
• **Manage Prompt & Asset Libraries:**
• Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets

What You'll Need

• 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
• At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
• Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
• Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
• An analytical and experimental mindset, with a passion for using data to find what works
• Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
• Exceptional editing skills and a meticulous eye for detail
• Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly

The Puffy DNA

• We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
• **Be the Owner:**
• We don't hire employees; we welcome owners.
• You're accountable for results, not activity.
• **Execute with Urgency:**
• We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• **Demand Excellence:**
• We solve the hard problems that others can't, pushing the boundaries of our craft.
• **Be AI-First:**
• Daily multi-turn AI conversations challenge your assumptions.
• **Go All-In:**
• When the mission demands it, we rally as one team to cross the finish line.

Compensation

• Monthly performance bonuses (up to 10%)

Health & Protection

• Comprehensive medical, dental, and vision insurance

Time Off

• Generous Paid Time Off (PTO) + Public holidays

Work Environment

• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)

Rewards & Recognition

• The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
• The alternative is another year where your potential is capped and your best copy ideas die in committee.
• Ready to Shape Your Story?
• Click "Apply" and take the first step.