CRM Program Manager - UAE (contract - remote)
Role Overview
Leads global CRM strategy and execution across Latin America, Europe/Middle East, and Asia.
Owns CRM across email, in-app, push, and messaging apps, with market-specific channel and messaging execution.
Combines program leadership and CRM platform expertise to drive acquisition, engagement, and retention through user-behavior analysis.
Reports to the Head of Consumer Marketing; the role is described as manager-level program ownership.
Key Skills for This Role
Full Job Posting
About the role
Leads global CRM strategy and execution across Latin America, Europe/Middle East, and Asia.
Owns CRM across email, in-app, push, and messaging apps, with market-specific channel and messaging execution.
Combines program leadership and CRM platform expertise to drive acquisition, engagement, and retention through user-behavior analysis.
Reports to the Head of Consumer Marketing; the role is described as manager-level program ownership.
Strategy and program leadership
- Own CRM strategy across channels and maintain a roadmap spanning lifecycle programs, promotions, and strategic initiatives.
- Lead local messaging-app channel evaluation, pilots, and rollouts, including WhatsApp, WeChat, and KakaoTalk.
- Set global standards and define what may be localized by market; remain accountable for CRM outcomes and leadership reporting.
- Lead planning, execution, and retrospectives for major campaigns and coordinate marketing, product, engineering, data, and regional workstreams.
Platforms, audiences, and journeys
- Manage messaging providers, official business accounts, template approvals, platform policy compliance, and relationships with CRM vendors such as Iterable.
- Lead CRM-stack innovation, including AI/LLM integrations, and identify opportunities to improve cost, efficiency, or capabilities.
- Partner with product managers and engineers on lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery.
- Define segmentation and lead qualification; maintain audience lists, segmentation, hygiene, and suppression across markets.
- Design automated journeys, personalization, and experimentation standards for subjects, send times, cohorts, journey structures, and promotions.
Analytics and cross-functional delivery
- Own CRM KPIs, dashboards, reporting by market and channel, and cross-market comparisons in the Weekly Business Review.
- Manage deliverability health, including bounces, spam complaints, warming, and IP/domain reputation, with engineering and ESP partners.
- Lead experiments and use learnings to improve programs; connect performance to lifetime value, retention, activation, and payback.
- Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity.
- Document CRM processes, playbooks, and standards; secure creative resourcing, write briefs, and contribute messaging or copy when needed.
AI, automation, and success outcomes
- Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools.
- Use AI for culturally accurate localization and scalable content while preserving brand voice; lead AI adoption for personalization, copy, segmentation, and journey optimization.
- Success includes a measurable CRM roadmap, well-maintained audiences, strong deliverability, effective local chat channels, clear reporting, and increasingly automated workflows.
What we're looking for
- 5+ years of experience in CRM, lifecycle, or retention marketing; consumer subscription, mobile, or edtech experience is ideal.
- Hands-on expertise with a modern CRM/ESP platform, including journey building and segmentation; examples include Iterable, Braze, and Customer.io.
- Proven ownership of CRM strategy and roadmap with measurable acquisition, engagement, and retention impact.
- Strong analytical skills; comfort with dashboards, experimentation, and SQL or similar tools.
- Working knowledge of email deliverability best practices and experience running multi-market or international CRM programs.
- Messaging-app familiarity, including WhatsApp, WeChat, or KakaoTalk, is a plus.
- Excellent cross-functional program management, stakeholder communication, writing, and creative-briefing skills.
- Curiosity and hands-on experience using AI and automation to improve marketing workflows.
About Cambly
Cambly is a global language-learning platform connecting learners with tutors for real conversation practice and supporting learning with AI-powered tools.
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