CRM Manager

We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.

Devise and execute effective marketing programmes within the customer lifecycle

Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign

Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement

Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication

Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings

Work with BI & Data warehouse teams to facilitate real-time data-driven communication

Conduct analysis of the performance of all CRM journeys

At least four years of iGaming experience

At least two years of CRM experience

Excellent communication skills

Analytical skills

Excellent organisation skills

Fluent in both Greek and English

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