CRM executive
Role Overview
So, who are we?
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions — built on scale, trust, and proof.
We didn't pivot to innovation; it's how we've always operated.
What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.
Join us at IG - the future gets built here.
Your team
At IG, we're building a world-class CRM growth engine to power investors' progress across the UK & EMEA.
We need your help to make our customer communications more relevant, timely, valuable and impactful.
CRM at IG is about putting customers at the heart of everything we do and solving their problems through personalised communications that engage, educate, inspire and inform, from the first welcome through to long-term retention and growth.
Full Job Posting
What you'll do
- Plan, build, QA and launch campaigns and automated customer journeys in Braze across email, push, in-app and SMS, from one-off sends to triggered lifecycle flows.
- Support our acquisition programme, including welcome journeys, lead conversion, and our Refer a Friend and promotional incentive communications, helping drive new customers and first trades.
- Run A/B tests and control-group experiments, report on campaign performance, and turn the findings into clear recommendations that improve our journeys.
- Work with Analytics to make sure the right measurement and reporting are in place, so decisions are based on data.
- Help manage a pipeline of stakeholder requests, making sure each one is well defined, prioritised, clearly understood and delivered to the highest possible quality.
- Work with Compliance to make sure every communication meets regulatory requirements, and act as a guardian of IG's brand guidelines, creative standards and customer experience.
- Review projects with a customer-centric lens, questioning and challenging where needed so everything we send is aimed at delivering the best customer experience.
- Collaborate with Marketing, Product and Creative colleagues to deliver memorable campaigns, including seasonal and go-to-market initiatives.
- Contribute to clear documentation and playbooks that can be used by the broader CRM team.
- Find ways to help the CRM team move faster and work more strategically as a growth engine for IG. Curiosity with AI is a must.
- What success looks like
- Campaigns and journeys built accurately, on brief and on time
- Automated journeys live and contributing to new customers, first trades and engagement
- A steady rhythm of well-structured tests with clear, documented learnings
- Reliable reporting that stakeholders trust and act on
- Communications that are consistently compliant, on brand and customer-first
- Growing ownership of programmes, taking on more complex work as you develop
- What you'll need for this role
- Hands-on experience in a CRM, lifecycle or marketing automation role
- Experience building emails, push notifications and customer journeys in Braze, or a comparable enterprise CRM platform
- Working knowledge of Liquid and a basic understanding of HTML for building emails
- An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys across email, SMS and push, including experimentation, control groups and incrementality
- An understanding of GDPR and data privacy requirements, and a willingness to work within a regulated environment
- Strong eye for detail and the ability to deliver accurately at pace
- Good stakeholder management, project management and collaboration skills, with an ownership mindset
- A passion for learning and a curious approach to new tools, including AI
- Nice to haves:
- German or French language skills
- Experience in finance or another regulated industry
- Experience in product-driven tech companies, fintech or high-frequency digital products
- Experience with HTML and CSS coding
- Experience with SQL and analytical tools such as Looker and Google Analytics
- Experience with other marketing automation platforms, such as Salesforce Marketing Cloud
- How we work
- We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office, which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth
- Raise the bar: Take ownership, be accountable and share feedback
- We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.
- The Perks
- Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
- Competitive salary
- Flexible Benefits Package on top of your salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
- The option to buy or sell holiday days
- Unlimited access to the LinkedIn Learning Platform
- A comprehensive global and local onboarding process
- Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
- Option to participate and create ESG initiatives based on IG Brighter Future Fund
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
- Learn more about the Perks here!
- Number of openings
- 1
Qualifications
- Experience with HTML and CSS coding
- Experience with SQL and analytical tools such as Looker and Google Analytics
- Experience with other marketing automation platforms, such as Salesforce Marketing Cloud
About IG Group
Public UK fintech providing online leveraged trading, stock investing, cryptocurrency trading and investor education to customers worldwide.
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