CRM DEVELOPER

About Sally Beauty Holdings, Inc.

About The Role

Responsibilities

• Develop email campaigns within the enterprise email service provider (ESP) platform using project briefs, creative assets, campaign tracking codes, and customer targeting requirements.
• Design, build, and deploy ad hoc and automated email campaigns that support customer acquisition, retention, and engagement strategies.
• Create and maintain responsive email templates using HTML and inline CSS to ensure cross-device and cross-browser compatibility.
• Configure and integrate audience segments, customer data, and campaign targeting logic for marketing initiatives.
• Troubleshoot rendering issues and make adjustments to creative and technical elements as needed.
• Execute comprehensive quality assurance testing to ensure accuracy, functionality, and alignment with campaign requirements before deployment.
• Design, develop, test, and optimize dynamic content and triggered customer journeys.
• Collaborate with platform vendors and technical teams to integrate data feeds into email templates and automated campaigns.
• Support the CRM team in building mobile-optimized campaigns and enhancing customer experiences across digital channels.
• Partner with cross-functional teams including Marketing, Creative, Analytics, and Technology to ensure successful campaign execution.
• Knowledge, Skills & Abilities Requirements
• Bachelor's degree required.
• 2+ years of experience in email development, CRM, digital marketing, or a related field.
• Experience developing and deploying responsive email campaigns within an enterprise email service provider platform.
• Salesforce Marketing Cloud experience preferred.
• Proficiency in HTML and inline CSS required.
• Experience with AMPscript, dynamic content, and personalization technologies preferred.
• Ability to create schema markup (JSON-LD) and implement campaign tracking requirements.
• Experience integrating customer data and audience segmentation into marketing campaigns.
• Familiarity with mobile-responsive design principles and email best practices.
• Strong troubleshooting and technical problem-solving skills.
• Competencies & Attributes
• Customer Focused Partner – understands customer needs and develops personalized experiences that enhance engagement and loyalty.
• Effective Communicator – works effectively with creative, marketing, technical, and vendor teams to deliver successful campaigns.
• Results Driver – consistently delivers high-quality campaigns while meeting tight deadlines and production schedules.
• Problem Solver & Decision Maker – identifies technical issues quickly and implements effective solutions.
• Flexible & Agile Adapter – thrives in a fast-paced environment with changing priorities and timelines.
• Team Builder – collaborates across departments and contributes to a positive team culture.
• Passionate Learner – stays current on CRM technologies, email best practices, and emerging digital marketing trends.
• Attention to Detail – maintains a high standard of quality and accuracy throughout campaign development and deployment.
• Strategic Thinker – understands how CRM initiatives support broader customer engagement and business objectives.
• Working Conditions & Physical Requirements
• This is a fully remote position. Employees work in a virtual environment and are expected to maintain a safe, professional, and productive home office workspace while collaborating effectively with team members across the organization.
• The work is primarily sedentary and typically involves sitting for extended periods while working on a computer. Occasional walking, standing, bending, carrying light materials, and participating in meetings may be required. No special physical demands are necessary to perform the essential functions of the position.

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and a 401(k) with company match. In addition, associates may enjoy access to our onsite salon services, dining options, Sally Beauty and CosmoProf stores, and employee merchandise discounts.
• The Company does not provide visa sponsorship for this position. Applicants must be currently authorized to work in the U.S.

Qualifications

• Bachelor's degree required.
• Familiarity with mobile-responsive design principles and email best practices.

Preferred Qualifications

• Experience with AMPscript, dynamic content, and personalization technologies preferred.