CRM Architecture Lead

About This Role

🚀 Welcome to Your Next Adventure! As CRM & Growth Architect Lead, you will own the strategic and technical evolution of our CRM Martech stack, driving platform scalability, advanced personalization, and data governance across all lifecycle initiatives. You will act as the subject matter expert in Braze, managing integrations, overseeing campaign architecture, and serving as the internal bridge between CRM, Product, BI, and Engineering teams. Your work will directly impact how we engage users across verticals, optimize lifecycle KPIs, and scale automation through connected systems and data-driven logic.

This role is ideal for someone passionate about building robust CRM systems, mentoring technical CRM specialists, and leveraging the full potential of tools like Braze, BigQuery, and Liquid Logic to deliver 1:1 personalized experiences at scale.

🛠 What You’ll Get Your Hands On Martech Ownership & Architecture

• Own the CRM Martech stack to ensure platform scalability, data compliance, and advanced feature adoption across all verticals.
• Serve as the internal Braze expert, overseeing strategic configuration, data mapping, SDK usage, and API integrations.
• Lead the governance and evolution of custom attributes, events, and tags to ensure long-term usability and consistency across teams.
• Collaborate with Data Engineering and BI to maintain real-time pipelines, validate Looker blocks, and enhance downstream usability.
• Manage all dynamic connections via Connected Content and external data sources for real-time personalization.
• Act as primary point of contact with Braze Customer Support for all technical escalations and ticket resolutions.

Campaign Design & Personalization

• Design, build, and maintain scalable lifecycle frameworks across onboarding, reactivation, retention, and loyalty journeys.
• Develop reusable templates (email, in-app messages, content cards) in HTML, CSS, and Liquid to accelerate campaign velocity and maintain quality.
• Lead the discovery, testing, and deployment of advanced Braze modules (e.g., Content Cards, AI Catalog, Personalization Paths, Intelligent Timing, etc.).
• Champion data-driven targeting through predictive segmentation, dynamic audience logic, and 1:1 personalized content using Liquid and behavioral triggers.

Data Governance & Performance

• Monitor and maintain the integrity of CRM data points, including custom events, attributes, tags, and conversion tracking.
• Define and implement forecast models to evaluate channel contribution and measure incremental impact of CRM initiatives.
• Support compliance efforts around opt-in flows, consent management, and data privacy policies across all channels (Push, Email, WhatsApp, SMS, In-App).
• Act as the architectural backbone of the Growth function, enabling CRM, Lifecycle, and Analytics teams to execute efficiently at scale.

Team Collaboration & Enablement

• Provide second-line support for complex CRM flows, dynamic content debugging, and deliverability troubleshooting.
• Partner with Engineering, Product, and Data teams to prioritize CRM tech debt and plan scalable solutions.
• Mentor junior CRM and Automation Specialists, lead onboarding for new Martech tools, and maintain internal documentation.
• Contribute to cross-functional efforts to improve channel health, customer experience, and marketing velocity.

🧙‍♂️ The Magic You Bring

• 4+ years of experience in CRM, Marketing Automation, and at least 2+ years of experience in MarTech roles.
• Deep hands-on expertise in Braze, including: Canvases, Content Cards, Currents, SDKs, Connected Content, and advanced segmentation.
• Fluency in HTML, CSS, Liquid, and usage of dynamic content across campaigns.
• Strong command of data architecture, including custom attributes, events, APIs, and real-time sync practices.
• Experience working with warehouse-driven CRM systems (e.g., BigQuery, Snowflake) and BI tools like Looker.
• Familiarity with SQL, REST APIs, ETLs, and SDK event mapping.
• Demonstrated ability to collaborate cross-functionally with Product, Engineering, and BI.
• Experience with personalization and recommendation systems.
• Background in marketing data architecture and streaming data systems.
• Experience with Braze Currents, Connected Content, Content Cards, or advanced segmentation strategies.

Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers 👥 Be Customer Obsessed : “Focus on the customer and all else will follow.”

💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

🚀 Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”

👨‍💼 It's All About People: “Be a team player; together we are stronger.”

Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew.

🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.

🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.

🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.

🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Great Place to Work® Certified We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back Matters We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.

Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.

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