Creator Marketing Manager
Key Skills for This Role
Full Job Posting
Responsibilities:
- Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign
- Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs
- Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)
- Track, analyze, and report on campaign performance using social media data
- Manage creator campaign budgets and negotiate creator contracts
- Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold
- Support creator content for fitness challenges on Outside's Map My apps
- Stay current on social media and creator trends, and apply them to campaign planning
Within 1 Month, you will:
Onboard with the Brandworks team and learn current OCN processes and custom content services
Take ownership of post-production and creator briefs
Start building relationships with existing creators and scouting new creators for upcoming campaigns
Demonstrate proficiency in campaign tracking and reporting
Within 6 Months, you will:
Independently lead creator campaigns from concept to execution
Own creator budgets and contract negotiations
Expand the OCN network with a diverse range of creators matched to campaign needs
Apply trend knowledge to optimize content creation and delivery
Within 12 Months, you will:
Use social data insights to influence OCN strategy and identify new opportunities
Scale the program with measurable growth
Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks
Serve as the team's go-to creator marketing expert
What you bring:
3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing
Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging
Strong project management skills across multiple campaigns, deadlines, and budgets
Experience analyzing social media data and turning it into clear reports and recommendations
Creative approach to storytelling and content creation
Strong written and verbal communication skills; collaborative, solution-oriented mindset
Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus
Creator or talent contract negotiation experience a plus
Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred
Enthusiasm to grow and evolve in a fast-moving field
What We Offer
- This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada. The disclosure below is provided specifically to satisfy Colorado's pay transparency law for roles that could be performed there, it does not limit who may apply.
- Entirely remote job that could be performed in Colorado: Employees can expect to be paid a salary of between $65,000 to $80,000. Additional compensation may include a bonus or commission. Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
- We are committed to fostering a diverse and inclusive workplace. Outside Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also make accommodations for qualified individuals with disabilities. We believe a diverse team is a strong team, and we encourage candidates from all backgrounds to apply.
About Outside
Private American digital media company serving outdoor enthusiasts through content, events, mapping, education, and subscriptions.
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