Creator, Community & Partnerships Manager

Overview

The Role

1. Community Management

• Own and manage our official brand community — onboarding new members, driving retention, and ensuring a world-class member experience
• Manage and respond to all inbound messages across social — fast, on-brand, and with care
• Actively engage with community members on social media: comments, tags, reposts
• Plan and coordinate community members for events, collabs, and activations both online and in-person in the UAE
• Act as the voice of the community internally — feeding insights and sentiment back to the Marketing Director

2. Influencer Marketing

• Own the end-to-end management of influencer campaigns — from brief creation and talent sourcing to contracting, delivery, and post-campaign reporting
• Manage a roster of ongoing brand ambassadors and influencer partners across tiers (mega, macro, micro, nano)
• Build and maintain a live influencer pipeline for MENA, with culturally relevant talent across Instagram, TikTok, YouTube, and Snapchat
• Negotiate rates, usage rights, and exclusivity terms in line with budget guidelines
• Coordinate content approvals and ensure deliverables meet brand standards and timelines
• Track campaign performance metrics: reach, engagement, EMV, story views, link clicks, and conversions

3. UGC (User-Generated Content) Programme

• Build and manage a structured UGC creator programme — identifying, briefing, and managing a pool of creators producing authentic content for the brand
• Define and document how we work with UGC creators — setting clear expectations, content standards, turnaround times, and brand guidelines from day one
• Build the SOPs for the entire UGC workflow: creator sourcing, briefing, content review, approval, usage rights, and payment
• Set up and manage a UGC creator CRM — tracking all creators, content history, performance, rates, and relationship status in one place
• Brief UGC creators clearly with templates, reference content, and performance feedback
• Organise content rights and usage licences for paid amplification
• Maintain a UGC content library and coordinate usage with social and paid media teams
• Identify top-performing UGC content and flag for paid social boosting

4. Affiliate Programme

• Own and build the affiliate programme infrastructure from the ground up — platform setup, tracking architecture, unique code creation, commission structures, and payout workflows
• Define and document the affiliate SOPs: onboarding process, content expectations, performance thresholds, and escalation paths
• Set up and manage the affiliate CRM — tracking every affiliate's status, performance data, content output, earnings, and communication history in one place
• Recruit affiliates strategically from the existing creator, influencer, and community network — with clear criteria for who qualifies
• Analyse performance at a granular level: revenue per affiliate, conversion rates, average order value, click-to-purchase ratios, and programme-level ROI
• Build tiered incentive structures to reward and retain top performers, and identify underperformers to optimise or off-board
• Communicate regularly with affiliates: content briefs, product news, campaign updates, and performance reports
• Stay current on affiliate platform capabilities and recommend tooling upgrades as the programme scales

5. Reseller & Partner Management

• Ensure partners are consistently equipped with up-to-date marketing materials, product information, and campaign assets
• Manage a centralised marketing collateral hub for partner access
• Support partners around key campaign moments and product launches
• Maintain the reseller/partner CRM and record all communications and asset distributions

6. Reporting & Analytics

• Build and deliver a regular performance dashboard: influencer, UGC, affiliate, community, and partners
• Report into the Marketing Director with weekly and monthly updates
• Maintain live tracking documents for all active campaigns and programmes
• Use data to make recommendations and continuously improve programme performance

7. General Marketing Support

• Support the Marketing Director and wider team on campaigns, events, and ad-hoc projects
• Be a proactive, ideas-forward contributor in marketing planning sessions
• Help identify trends, creator moments, and cultural opportunities relevant to the MENA market

Experience

• Minimum 3 years in an influencer, community, or creator partnerships role
• 5+ years of total experience working in the MENA region
• Deeply embedded in the MENA creator economy — you know the landscape, the talent, the platforms, and the culture from the inside
• Proven track record managing influencer campaigns across Instagram, TikTok, YouTube, and Snapchat in MENA
• Hands-on experience building or running affiliate or ambassador programmes — not just managing them, but building the infrastructure
• Experience setting up SOPs, CRMs, and operational workflows for creator or community programmes
• Background in health, wellness, fitness, or FMCG brands strongly preferred

Skills

• Highly analytical — you make decisions based on data, build clean performance reports, and know which metrics actually matter
• Exceptionally organised — you run multiple programmes simultaneously without losing detail, and you build systems that keep things from falling through the cracks
• Excellent written and verbal communication in English; Arabic is a significant advantage
• Deep understanding of MENA creator landscape, platform behaviour, and cultural nuances
• Proficient in affiliate and influencer management platforms, CRM tools, and reporting

Mindset

• Entrepreneurial — you don't wait to be told what to do; you see the gap and build the solution
• Fully immersed in the creator economy — you follow creators, understand trends, and live in the same world as your audience
• Community-first — genuine love for people, culture, and building belonging
• Detail-oriented — no ball gets dropped, every message gets answered, every deadline is met
• Ambitious — excited to build something from scratch and grow with the brand as it scales across MENA

Why Join

• Us?
• Be part of the founding UAE team of the world's biggest supplement brand
• Fast-paced, high-visibility role with direct access to the Marketing Director
• Real ownership — your fingerprints will be on the brand's presence in the entire MENA region
• Competitive salary and benefits package
• Opportunity to build and lead a team as the business scales
• Competitive benefits