Creative Lead (Copy)
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About the Role
Creative Lead (Copy) | Creative Agency | 4-8 Years | Delhi (Hybrid) At itch, we believe in crafting words that move people, build brands, and leave a lasting impression. We’re not just an agency; we’re a community of creative thinkers who challenge the ordinary.
Key Skills for This Role
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Overview
***Creative Lead (Copy) | Creative Agency | 4-8 Years | Delhi (Hybrid)***
At
*itch*
, we believe in crafting words that move people, build brands, and leave a lasting impression.
We’re not just an agency; we’re a community of creative thinkers who challenge the ordinary.
If you’re a wordsmith who loves to lead, inspire, and take ownership of impactful brand narratives, we’d love to have you on board.
Role Overview
The Creative Mentor (Copy) is a pivotal role that combines leadership, creativity, and strategy.
You will take ownership of crafting compelling brand stories, guiding a team of copy specialists, and driving the creative vision across everyday brand work and larger campaign ideas.
This role is about being hands-on, providing actionable feedback, and grooming the next generation of creative thinkers while ensuring the highest standard of work for our clients.
Ownership & Leadership
- Take full ownership of creative deliverables, from everyday brand content to larger campaign concepts.
- Ensure all outputs are strategically aligned, creatively strong, and meet client expectations.
Creative Writing & Conceptual Thinking
- Write compelling copy for a range of platforms, including social media, websites, ad campaigns, and more.
- Develop big ideas for campaigns that resonate with audiences and align with brand objectives.
- Ensure consistency in tone, voice, and messaging across all client communication.
Mentorship & Development
- Provide constructive feedback to copy specialists, helping them refine their craft and develop strategic thinking.
- Groom and mentor the team to become better storytellers and creative problem-solvers.
- Foster an environment of collaboration, learning, and innovation.
Strategic Collaboration
- Partner with design mentors, strategists, and other teams to develop integrated campaigns.
- Present ideas confidently to clients, ensuring they understand the creative vision and its strategic intent
Proactive Initiative
- :
- Identify opportunities for fresh content ideas, campaign directions, or brand narratives.
- Take the lead on brainstorming sessions, creative pitches, and internal initiatives that enhance agency culture
Industry Awareness & Innovation
- Stay updated on trends in advertising, digital platforms, and consumer behavior to infuse fresh thinking into your work.
- Experiment with new formats, styles, and approaches to elevate client campaigns and internal processes
Work Model: Hybrid
You can check us out here : https://www.instagram.com/itch.agency/?hl=en
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