Creative Diagnostics Lead
Skills
About This Role
Overview
- Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, creative, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying and recommending ways to improve product and customer strategy.
- Experience working with data dashboards to extract insights that shape pitches and customer recommendations.
- Experience working with digital video and image ads, for both brand and performance campaigns.
Preferred qualifications
- Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.
- Experience with Google Ads.
- Knowledge of Google and YouTube’s ad solutions and value proposition in the market, with a specialization in creative ads products and generative AI.
- Ability to translate client business needs into product adoption opportunities.
- Ability to translate client business needs into product adoption opportunities.
About The Job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment.
You bring a passion for sales, knowledge of online media, and commitment to maximize customer success.
You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers.
You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals.
You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Creative is the largest driver of campaign return on investment (ROI), and the rise of AI is fundamentally reshaping the creative landscape, presenting a pivotal opportunity for advertisers, Google and the creative tech partner ecosystem.
These advancements have fueled a proliferation of creative solutions, leaving customers and Google sales teams struggling to keep up with the changes.
By helping advertisers diagnose their creative health opportunity, we will accelerate their ability to create more effective ads, drive their business objectives, and grow Google/YouTube revenue.
In this role, you will be in charge of identifying gaps in customers’ creative best practices, developing an understanding of their creative issues, and supporting sales teams to navigate and pitch the right creative solutions to meet their customers’ needs.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies.
We continuously challenge how customers think about their business and how Google can support growth.
We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more.
As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Establish and execute sales/product strategies within functions to specific clients to meet outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform and align product and go-to Market (GTM) strategies.
- Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
- Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and plan, create, deliver strategy, and help stakeholders to achieve project goals.
- Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
- Google is proud to be an equal opportunity workplace and is an affirmative action employer.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- See also Google's EEO Policy and EEO is the Law.
- If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
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