Country Director - SAAS Background
Skills
About This Role
Overview
An exciting opportunity has arisen for an experienced
Country Director
to lead the UAE expansion of a high-growth, international
SaaS business
specialising in
e-invoicing and tax compliance solutions
.
This is a
greenfield leadership role
, offering full ownership of building and scaling the UAE business from the ground up, aligned with the UAE's upcoming
e-invoicing regulatory rollout
.
The Role
As the Country Director, you will take full responsibility for the UAE business, leading strategy, commercial growth, and operational execution.
Reporting into senior global leadership, you will play a pivotal role in establishing the organisation as a leading
SaaS provider within the e-invoicing and tax technology space
in the region.
This role requires a highly commercial, hands-on leader with the ability to operate in a
start-up environment
, build high-performing teams, and drive revenue growth in a regulated technology landscape.
Strategic & Commercial Leadership
- Define and execute the UAE market entry and growth strategy
- Build and scale a sustainable, revenue-generating SaaS business
- Drive enterprise-level SaaS sales and develop go-to-market strategies
- Identify and secure key partnerships and new business opportunities
Sales & Client Engagement
- Lead all sales activity, including pipeline development and deal execution
- Build and maintain strong relationships with enterprise clients and key stakeholders
- Drive upselling opportunities and long-term customer value
- Oversee the full client lifecycle, including multi-phase implementations
Operations & Execution
- Establish and optimise operational processes aligned with local regulations
- Oversee implementation delivery in line with regulatory timelines
- Ensure strong collaboration with international technical teams
Leadership & Team Building
- Build and lead a team of approximately 15 employees across sales, marketing, customer success, and support
- Foster a high-performance, accountable, and entrepreneurial culture
- Recruit, develop, and retain top talent in the UAE market
Regulatory & Market Engagement
- Engage with government entities, including regulatory bodies, where required
- Stay ahead of industry trends, particularly around
- tax compliance and digital invoicing frameworks
- Leverage market insights to refine strategy and product positioning
Candidate Profile
- 7+ years in senior leadership roles with
- P&L ownership
- (Country Manager, Managing Director, or General Manager level)
- Proven track record of building and scaling businesses, ideally in
- SaaS, fintech, regtech, or digital transformation environments
- Strong experience in
- enterprise SaaS sales and complex implementation cycles
- Solid understanding of the
- UAE market
- , with an established network highly preferred
- Knowledge of
- tax compliance, VAT, or e-invoicing frameworks
- is a strong advantage
- Demonstrated ability to operate in a
- greenfield or start-up environment
- Strong commercial acumen with the ability to drive revenue and market share growth
- Excellent leadership and team-building capabilities
- Fluent in English; Arabic is advantageous
- Why Apply?
- Opportunity to lead a
- market entry in a high-growth SaaS segment
- Full ownership of building a business from the ground up
- Exposure to
- regional expansion across GCC and Africa
- Work closely with global leadership in a fast-scaling organisation
- Play a key role in shaping the future of
- digital tax compliance in the UAE
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