Country Business Leader, MDS

Overview

About the role

Main responsibilities

• will include:
• Own the demand and material forecasting, budget planning, and ongoing financial forecasting for MDS sales and gross profit.
• Develop and maintain high level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders to influence healthcare policies, funding decisions, and regulatory frameworks while ensuring strong market intelligence and BD brand positioning.
• Actively identify and pursue new business opportunities for MDS in Saudi Arabia based on market trends and unmet healthcare needs.
• Plan and oversee market research and analysis, including monitoring and evaluating performance across MDS platforms.
• Monitor competitor activity and strategies and develop counter strategies to protect and grow MDS category share.
• Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
• Lead product launch strategies for new MDS products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
• Ensure proper and timely registration of MDS products with relevant regulatory authorities.
• Arrange and participate in seminars, scientific events, and congresses as required.
• Manage promotional and marketing expenditures within approved budgets.
• Foster teamwork and knowledge sharing across Saudi Arabia, the Middle East, and META to support best practices and business synergy.
• Ensure strict adherence to BD s professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
• Drive compliance culture and best practices across all direct and indirect reports.
• Facilitate solution based selling of BD s integrated MDS solutions.
• Lead the development and management of national framework agreements (e.g., NHSSC, HTE, and other strategic partners).
• Establish and maintain direct engagement with key decisionmakers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
• Collaborate closely with META leadership to define market segmentation and target strategies to accelerate growth and penetrate new segments.
• Build constructive cross functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across BD platforms.
• Focus on developing the MDS organization, strengthening leadership capabilities, and embedding BD culture across the Saudi team.