Country Brand Lead - Vaccine
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
**Role Summary** Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the **Vaccines category in Saudi market** , as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives. Ensures that all activities ar
Key Skills for This Role
Full Job Posting
Role Summary
Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the
Vaccines category in Saudi market
, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives.
Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
Marketing Strategy
- Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach
- Adapt and tailor competitive positioning and messaging/creative to Saudi
- market
- Demonstrate deep marketing expertise and critical thinking to challenge status quo
- Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience
- Prioritize marketing efforts to maximize commercial return by segment / microsegment
Marketing Execution
- Assess priority channels by audience and activate through content / messaging
- Design strong creative briefs that inform creative development and media execution
- Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable
- Use agile marketing methods to test and execute content
- Develop marketing plans and content that deliver high-performing campaign results
Marketing Measurement
- Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance
- Use data to guide marketing strategies, resource allocation, and investment decisions
- Identify trends and actionable insights to improve marketing effectiveness
- Understand marketing KPI measurement and attribution across channels
- Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience
Leadership
- Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations
- Have a bias for action, learn by doing, and move fast to seize new opportunities
- Speak up, innovate, take risks, and raise the bar for a better future
- Lead with purpose and integrity and exhibit a strategic, enterprise mindset
- Build trust with partners and leverage each other’s expertise to multiple impact
- Support one another through compassion, empowerment, recognition, and a culture of joy
Basic Qualifications
- 10 years of commercial experience in Pharma Industry.
- Experience in Saudi and/or Vaccines is a Plus.
- Marketing or relevant function experience within the industry.
- Bachelor's Degree or equivalent required
- Proficiency in Arabic & English.
Preferred Qualifications
- Master's degree degree
- Therapeutic Area experience
- High Self-awareness
- Builds effective teams.
- Leads change and innovation.
- Demonstrates business acumen and entrepreneurial spirit.
- Acts decisively in complex and fast-moving environment.
- Insight – Mastering.
- Data Analysis, Interpretation, Communication – Mastering.
- Strategy & Planning – Applying.
- Execution – Mastering.
- Innovation – Applying.
- New Asset – Applying.
- Metrics – Mastering.
- Matrix management – Mastering.
- Market Access – Applying.
- Market Research – Applying.
Organizational Relationships
Country President /Category Leads , Legal Lead , Compliance Lead , PH&E Lead , Launch Excellency lead , Medical Affairs Lead, Regulatory Lead , Marketing roles, EMGL, EMCO, and ICO.
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Pfizer
Health Representative IM - Jeddah
Jeddah, KSA
Responsible for maximizing Pfizer growth through the different sales & promotion activities and being a business enabler through becoming a territory owner within certain geography. Key Activities: Visiting physicians t
Health Representative IM - Jeddah
جدة, KSA
Responsible for maximizing Pfizer growth through the different sales & promotion activities and being a business enabler through becoming a territory owner within certain geography. Key Activities: Visiting physicians t
Health Representative , Vaccines (Jeddah/Dammam)
Jeddah, KSA
Responsible for maximizing Vaccines growth through the different sales & promotion activities and being a business enabler through becoming a territory owner within certain geography. Key Activities: Visiting physicians
Health Representative, Vaccines (Riyadh)
Riyadh, KSA
Role Summary The Health Representative’s mission is to provide promotional content and enhance the customer experience. The role is responsible for maximizing Pfizer brand growth through promotional activities tailored
Health Representative, Vaccines (Riyadh)
الرياض, KSA
ROLE SUMMARY The Health Representative’s mission is to provide promotional content and enhance the customer experience. The role is responsible for maximizing Pfizer brand growth through promotional activities tailored
Health Representative
Riyadh, KSA
Job Purpose: The Health Representative is responsible for maximizing the awareness and market share of Hospital Category products through the different sales & promotion activities within Central Zone. Key Accountabiliti
Country Brand Lead - Vaccine
Riyadh, KSA
Role Summary Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the Vaccines category in Saudi market , as well as identifying mark
Country Brand Lead - Vaccine
الرياض, KSA
ROLE SUMMARY Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the Vaccines category in Saudi market, as well as identifying marke
Health Representative IM - Jeddah
Jeddah, KSA
Health Representative IM - Jeddah
جدة, KSA
Health Representative , Vaccines (Jeddah/Dammam)
Jeddah, KSA
Health Representative, Vaccines (Riyadh)
Riyadh, KSA
Health Representative, Vaccines (Riyadh)
الرياض, KSA
Health Representative
Riyadh, KSA
Country Brand Lead - Vaccine
Riyadh, KSA
Country Brand Lead - Vaccine
الرياض, KSA