Country Brand Lead - Vaccine

Role Summary

Marketing Strategy

• Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach
• Adapt and tailor competitive positioning and messaging/creative to Saudi
• market
• Demonstrate deep marketing expertise and critical thinking to challenge status quo
• Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience
• Prioritize marketing efforts to maximize commercial return by segment / microsegment

Marketing Execution

• Assess priority channels by audience and activate through content / messaging
• Design strong creative briefs that inform creative development and media execution
• Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable
• Use agile marketing methods to test and execute content
• Develop marketing plans and content that deliver high-performing campaign results

Marketing Measurement

• Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance
• Use data to guide marketing strategies, resource allocation, and investment decisions
• Identify trends and actionable insights to improve marketing effectiveness
• Understand marketing KPI measurement and attribution across channels
• Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience

Leadership

• Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations
• Have a bias for action, learn by doing, and move fast to seize new opportunities
• Speak up, innovate, take risks, and raise the bar for a better future
• Lead with purpose and integrity and exhibit a strategic, enterprise mindset
• Build trust with partners and leverage each other’s expertise to multiple impact
• Support one another through compassion, empowerment, recognition, and a culture of joy

Basic Qualifications

• 10 years of commercial experience in Pharma Industry.
• Experience in Saudi and/or Vaccines is a Plus.
• Marketing or relevant function experience within the industry.
• Bachelor's Degree or equivalent required
• Proficiency in Arabic & English.

Preferred Qualifications

• Master's degree degree
• Therapeutic Area experience
• High Self-awareness
• Builds effective teams.
• Leads change and innovation.
• Demonstrates business acumen and entrepreneurial spirit.
• Acts decisively in complex and fast-moving environment.
• Insight – Mastering.
• Data Analysis, Interpretation, Communication – Mastering.
• Strategy & Planning – Applying.
• Execution – Mastering.
• Innovation – Applying.
• New Asset – Applying.
• Metrics – Mastering.
• Matrix management – Mastering.
• Market Access – Applying.
• Market Research – Applying.

Organizational Relationships

Work Location Assignment: On Premise