Corporate Branding Manager

Job Purpose

Brand Strategy & Management

• Develop and implement comprehensive brand strategies aligned with organizational goals and market positioning.
• Define and maintain brand architecture, value proposition, tone of voice, and visual identity standards.
• Ensure consistent application of brand guidelines across all communication channels and customer touchpoints.
• Monitor and safeguard brand integrity and reputation across all platforms and materials.
• Lead periodic brand reviews and recommend enhancements to strengthen market presence and customer engagement.

Marketing & Campaign Management

• Plan, manage, and oversee integrated branding and marketing campaigns across digital, print, media, events, and outdoor channels.
• Coordinate with internal teams and external agencies to ensure effective execution of campaigns within timelines and budgets.
• Evaluate campaign effectiveness using performance metrics and analytics to optimize return on investment (ROI).
• Support promotional activities, sponsorships, exhibitions, and corporate events to enhance brand visibility.

Market Research & Consumer Insights

• Conduct market analysis and competitor benchmarking to identify trends, opportunities, and brand positioning improvements.
• Collaborate with research and analytics teams to assess customer perceptions, brand awareness, and market performance.
• Utilize consumer insights to develop targeted branding initiatives and market-specific strategies.

Corporate Identity & Communications

• Oversee the development of corporate branding materials, presentations, signage, publications, and digital assets.
• Ensure consistency in messaging across websites, social media, advertising, and communication platforms.
• Support internal communication initiatives to reinforce organizational culture and brand values.
• Manage relationships with creative agencies, media partners, and production vendors.

Leadership & Stakeholder Management

• Lead, mentor, and develop branding and creative teams to achieve departmental objectives.
• Foster collaboration across departments to ensure alignment between branding, marketing, and business goals.
• Drive innovation, creativity, and continuous improvement within branding initiatives.
• Prepare reports and presentations for management on brand performance, campaign outcomes, and strategic recommendations.

& Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Branding, or a related field.
• Master’s degree or professional certification in Branding/Marketing is preferred.
• Minimum 8 years of relevant experience in branding, marketing, corporate communications, or brand management.
• Minimum 4 years of managerial or team leadership experience.
• Experience in large organizations, real estate, hospitality, tourism, retail, or marketing agencies is an advantage.

Knowledge & Skills

• Strong understanding of brand strategy, brand development, and corporate identity management.
• Knowledge of integrated marketing communications and multi-channel campaign management.
• Familiarity with market research, consumer behavior, and competitive analysis.
• Strong project management and stakeholder management skills.
• Understanding of digital marketing, social media branding, and content strategy.
• Financial awareness with the ability to manage budgets and evaluate campaign ROI.
• Excellent analytical, planning, and organizational skills.
• Strong communication and presentation skills.
• Proficiency in Microsoft Office and branding/design coordination tools.
• Fluency in English is required; Arabic is preferred.

Key Performance Indicators (KPIs)

• Brand awareness and brand perception improvement.
• Consistency and compliance with brand guidelines.
• Campaign performance and return on investment (ROI).
• Customer engagement and inquiry growth.
• Market share and brand visibility metrics.
• Timely delivery of branding initiatives and campaigns.
• Stakeholder and customer satisfaction levels.

Core Competencies

• Customer Focus

• Creativity & Innovation

• Strategic Thinking

• Problem Solving & Decision Making

• Results Orientation

Working Conditions

• Office-based role with occasional travel for meetings, events, campaigns, and site visits.
• Frequent interaction with internal departments, external agencies, vendors, and stakeholders.
• May require flexibility in working hours during campaigns, events, or project deadlines.

Authority & Decision Making

• The Branding Manager is expected to:
• Recommend and implement branding initiatives and campaign strategies.
• Approve branding materials in line with established guidelines.
• Coordinate with vendors and agencies regarding branding execution.
• Monitor branding budgets and campaign expenditures within approved limits.
• Escalate strategic branding matters and major risks to senior management where required.