Copywriter

Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces

Serve as the hands-on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials

Lead copy on the highest-complexity, highest-visibility initiatives from brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way

Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent, compelling story together

Mentor and coach colleagues and cross-functional partners on what does and doesn't ring true to Asana's voice; develop resources and tools that make strong writing more accessible to the wider team

Drive alignment with senior stakeholders and cross-functional partners, presenting creative rationale confidently and leading feedback conversations with clarity and conviction

Connect language and copy decisions to business outcomes, advocating for creative choices in terms of audience, objective, and measurable impact

Identify and implement AI-powered writing workflows that increase speed, efficiency, and creative range, while maintaining authorial voice and original thinking

Manage vendors and contract copywriters as needed, ensuring quality and brand consistency

Give and receive direct, constructive feedback through critique, and contribute to a creative culture where high standards and generosity coexist

Manage multiple initiatives simultaneously with strong organizational judgment, moving projects reliably from brief to execution

8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

A portfolio that demonstrates range across campaign copy, video scripts, digital advertising, and branded content—with a clear and distinctive point of view of B2B and B2C creative

Recognized expertise in brand voice: you've built and documented voice frameworks, and you can teach others to apply them with consistency and confidence

Proven ability to lead complex, cross-functional creative projects from brief to delivery with minimal oversight

Experience working alongside designers and cross-functional stakeholders in a deeply integrated creative process

Strong strategic instincts: you connect language choices to business objectives and can make the case for your creative decisions to senior and executive stakeholders

A fluent, confident communicator—verbally and in writing—who can drive alignment, present work persuasively, and model clear thinking for others

Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed, efficiency, or creative range—without losing authorial ownership

High EQ and a growth mindset; you welcome feedback, generously share knowledge, and approach collaboration with a "yes, and" attitude

All submissions must include a link to a portfolio or writing samples

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $132,000-150,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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