Copywriter

Job Summary

Copywriter

1. Strategic Copywriting & Marketing

• **Newsletters & Emails:**
• Write engaging promotional emails and newsletters that perfectly balance a professional tone with an approachable, conversational flair to drive open rates and clicks.
• **Landing Pages:**
• Craft compelling, conversion-focused copy for landing pages that hooks the reader and clearly communicates value.
• **Product Marketing:**
• Write captivating copy to highlight new features and product launches (specifically SaaS and AI-driven products), translating complex technical features into clear, exciting benefits for the user.

2. Social Media & Digital Ads

• **Social Media Posts:**
• Create daily, engaging content for various social media platforms tailored to our target audience’s language and culture.
• **Ad Copy:**
• Write punchy, persuasive copy for digital advertising campaigns aimed at lead generation and conversion.

3. Scripts & Microcopy

• **Motion Graphics Scripts:**
• Write clear, creative, and dynamic scripts for motion graphics and promotional videos.
• **Notifications & Alerts:**
• Craft smart, catchy, and concise microcopy for app push notifications, system alerts, and on boarding messages that encourage user interaction without being intrusive.

4. Brand Voice & Collaboration

• Ensure a consistent “White Arabic” tone of voice across all platforms—one that feels human, warm, and professional, avoiding lifeless or robotic phrasing.
• Work closely with the graphic design and marketing teams to ensure copy and visuals complement each other perfectly.

Requirements & Qualifications

• **Experience:**
• 1 to 3 years of proven experience in copywriting, content writing, or digital marketing (experience in tech/SaaS/AI companies is a huge plus).
• **Languages: Arabic speaker**
• with an absolute mastery of the conversational “White Arabic” dialect.
• Strong proficiency in

English

• to understand technical specs and collaborate internally.
• **Writing Skills:**
• Exceptional creative writing and storytelling skills.
• You know how to sell a feeling and a solution, not just a product.
• **Versatility:**
• Proven ability to adapt writing style from long-form content (newsletters, landing pages) to short-form punchy copy (scripts, push notifications).
• **Portfolio:**
• A strong portfolio demonstrating diverse writing samples (social media, emails, ad copy, and landing pages).