Copywriter

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures .

In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations , we are guided by our values:

Purposefully Member-Obsessed: We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

Possibilities Reimagined: We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

Performance Excellence Rooted in Unwavering Integrity: We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Create copy for advertising materials including digital display, social, in-store signage, videos, and email. Review, revise, and rewrite copy, as necessary.

Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.

Understand strategic insights, briefs, and consumer research to create concepts and copy that are relevant, engaging, and results driven.

Support creative content creator to develop copy for video, including directing talent if needed.

Demonstrated ability to think creatively and strategically to generate engaging campaign themes.

Elevate the UFCU brand while supporting business goals and objectives.

Collaborate with the creative team to build engaging creative campaigns.

Propose innovative ideas and push thinking for all things copy-related.

Develop creative concepts and copy in UFCU brand voice.

Adheres to all company policies, procedures, and business ethics codes.

Completes required regulatory training as assigned.

Maintains strict adherence to and compliance with all laws, rules, regulations, and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.

Strong knowledge of Copywriting concepts and techniques.

Proficiency with Microsoft and Adobe Suites.

Working knowledge of performance creative and writing data-driven copy.

Familiarity with AP Stylebook.

Strong ability to work on multiple initiatives simultaneously, prioritize and validate ideas, and meet critical deadlines.

Ability to multi-task in a fast-paced, high project-volume environment while maintaining a sense of humor.

Able to work collaboratively with various stakeholders, including writers, proofreaders, and designers.

Strong ability to successfully juggle and deliver multiple projects and proactively communicate status and issues.

Ability to demonstrate a flexible, client-service mindset.

Demonstrated ability to be detail and deadline oriented.

Self-starter with ability to self-direct work.

Demonstrating Member Obsession

Puts themselves in the Member’s shoes

Looks for friction points

Makes it personalized and easy

Demonstrating Performance Excellence

Sets standards for elevating excellence

Ensures elevated quality

Takes responsibility

Conducts continuous improvement

Demonstrating Innovation

Challenges current thinking

Approaches change with a positive mindset

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.

Extensive use of the telephone and virtual communications platforms to communicate information, requiring accurate perception of speech and clear speaking abilities.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

This position is required to frequently work at UFCU Plaza in Austin, Texas.

This position may involve periodic stressful conditions.

May occasionally require an adjusted work schedule, overtime, and evening/weekend hours.

May occasionally move from one work location/branch to another.

Public contact position, requiring appropriate professional appearance.

Frequent computer use at a workstation up to two hours at a time.

The noise level in the work environment is usually moderate.

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