Coordinator, Media Relations

Position purpose

Media and digital communications

• Work with media outlets to organize proactive content and messaging supporting police priorities.
• Create and publish content on Instagram, Facebook, X, TikTok, YouTube, LinkedIn, and other digital platforms.
• Ensure communications follow established accuracy, brand voice, and social engagement standards.
• Support real-time messaging during incidents, press conferences, and police events.

Content production

• Capture photo and video at events, scenes, and assignments.
• Edit footage, rough cuts, audio, colour, simple motion graphics, and final video using tools such as Premiere, After Effects, InShot, or CapCut.
• Livestream from on-site locations to social channels and broadcast partners during emergencies, investigations, operations, and press events.

Monitoring and planning

• Monitor media and identify relevant incidents, trends, story opportunities, and engagement opportunities.
• Pitch story ideas and content formats, and collaborate with media relations officers, partners, and spokespeople.
• Track KPIs and report reach, engagement, sentiment, and other metrics to inform strategic planning.
• Contribute to digital platform planning, the bureau operating plan, and the editorial calendar.

Education and experience

• Two-year post-secondary diploma in journalism, communications, marketing, public relations, media studies, or a related field.
• Three years of related experience in media relations or public information and digital or social content production, including field capture, editing, publishing, and analytics.

Required capabilities

• Strong media relations and journalism literacy, writing and editing, media monitoring, KPI analysis, and graphic content editing.
• Able to multitask, adjust priorities, and meet deadlines in a fast-paced environment.
• Experience in public sector, emergency services, or another high-accountability environment with time-sensitive communications is preferred.

Salary and status

• Salary is $97,211 to $103,237 per annum.
• The position is permanent with one current vacancy.

Work arrangement

• The organization offers a hybrid remote work option to various positions; whether it applies to this role is not specified.
• The role includes capturing content from scenes, events, and other on-site assignments.