Coordinator, Content Marketing

Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

The COC is looking for a bilingual Coordinator to join its Content Marketing team. Reporting to the Manager, Social Media Strategy, this individual is responsible for activating the day-to-day brand voice, distribution, and community experience of Team Canada across digital platforms. Acting as the front line of audience interaction, the Coordinator ensures content is delivered, contextualized, and amplified effectively, while translating real-time fan sentiment, cultural signals, and performance into actionable insights for the broader content team. This role plays a critical function in shaping how the brand is experienced in-platform, through direct engagement, reactive storytelling, and smart distribution practices.

Leads the distribution of social media content across all channels

Drives fan engagement by strategically placing content in front of Team Canada/Équipe Canada audience

Owns platform-specific publishing execution, focusing on timing, formatting, captioning, tagging and more

Extends the ROI of content through strategic distribution and repurposing

Identifies early performance signals and adjusts distribution plans in real time

Works directly with social media resources and team members (interns, contractors, agencies) to build a cohesive approach to content

Collaborates with content team to implement best practices for optimizing and testing to help reach business objectives

Owns the distribution of push notification on the official Team Canada mobile app

Execute on tactics following content distribution plans as assigned

Owns real-time brand voice across all community touchpoints for Team Canada/Équipe Canada across social, web and mobile app

Synthesizes fan sentiment and cultural signals for social listening reports with actionable recommendations

Develops and applies response frameworks, tone guidelines, and escalation protocols in line with brand guidelines and governance policy

Obtains feedback and ideas from Team Canada/Équipe Canada fans through genuine conversations, feeding insights back to help inform strategy

Leads comment moderation, DM approach, and amplification frameworks

Builds and sustains culturally resonant, engaged communities by sparking platform-specific conversations across Instagram Close Friends, Broadcast channels, Facebook Groups, and other social/digital communities

Assists with developing tactical plans for Team Canada/Équipe Canada’s social media channels

Stays up to date with the latest social media trends and best practices to help grow Team Canada/Équipe Canada’s online presence

Serves as a key member of the content team, participating in an on-going content planning process

Supports content on Olympic.ca through adaptation, light translation, and occasional writing

Plays a support role in the repackaging of content, transforming one piece of content into multiple effective assets contextual to various platforms

Owns the distribution of Team Canada/Équipe Canada bi-weekly newsletter

Contributes platform knowledge that increases Team Canada/Équipe Canada’s digital presence

Supports editing reels and shorts

Other duties, as assigned

University Degree, College Diploma or equivalent experience in a relevant field

1-2 years’ experience managing social media platforms for a consumer facing brand or sports property with significant audiences across all social media platforms

Proven experience managing a variety of social media platforms with significant audiences including (but not limited to): Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube

Familiarity working with digital content analytics tools

Experience with Content Production is a strong asset

Experience interacting with athletes and/or personalities and conducting interviews on and off camera is an asset

Please submit your cover letter and resume through ADP by October 20, 2026 .

The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free. At the COC, we celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.

Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially.