Content Writer Team Lead
Role Overview
We are seeking a strategic and performance-driven Team Lead – Content Writer who can lead content initiatives focused on branding, lead generation, and measurable growth while managing a team effectively.
Experience: 5+ Years.
Location: Ahmedabad.
Key Skills for This Role
Full Job Posting
Role Overview
We are seeking a strategic and performance-driven Team Lead – Content Writer who can lead content initiatives focused on branding, lead generation, and measurable growth while managing a team effectively.
Experience: 5+ Years.
Location: Ahmedabad.
Key Responsibilities
- Lead and manage a team of 2–3 content writers.
- Develop and execute content strategies aligned with marketing and lead generation goals.
- Create and review high-quality content (blogs, landing pages, PRs, whitepapers, case studies).
- Develop SEO-driven content to increase organic traffic and inbound leads.
- Collaborate with social media and performance marketing teams for campaigns.
- Conduct competitor analysis and identify content gaps/opportunities.
- Maintain content calendars and ensure timely delivery.
- Align content with different stages of the marketing funnel.
KPIs & Performance Metrics
Number of qualified leads generated through content.
Organic traffic growth (website/blog performance).
Keyword ranking improvements and SEO performance.
Conversion rates from blogs, landing pages, and campaigns.
Content engagement metrics (time on page, bounce rate, shares).
Consistency in content delivery and meeting deadlines.
Quality benchmarks (minimal revisions, high approval rate).
Team productivity and output efficiency.
Contribution to brand positioning and thought leadership.
Requirements
- Strong expertise in content strategy and SEO.
- Proven experience in lead generation through content marketing.
- Leadership experience managing a content team.
- Analytical mindset with ability to track and improve performance.
- Strong understanding of tech domain and industry trends.
Company Culture
Our Employees Always Come First.
Get the Recognition You Deserve.
Best Opportunity to Learn & Grow.
Freedom & Flexibility to Perform.
Balance Your Professional & Personal Life.
Professional Yet Friendly Environment.
Stay Abreast with Current Technologies.
Think like an Entrepreneur.
Opportunity to Innovate & Succeed.
We Help Bring Out the Best in You.
What We Look For
Positive Attitude: Maintain a positive attitude and follow the office culture. Embrace the core values & maintain a good team attitude.
Leadership Traits: We welcome those with leadership skills to contribute to the team and explore their potential.
Excellent Team Player: Good team spirit and an ability to work closely with other team members.
Learn and Grow: Eager to learn further & expand their knowledge. Passion to further their career.
High Goals: People who set their goals high and make an effort to achieve them.
Self-Motivated: We like self-motivated employees who have a passion for their work.
Recruitment Process
- Step 01: Shortlist Candidates — Accept candidate profiles, screen profiles, evaluate & verify eligibility, initial HR interview.
- Step 02: Practical Test — Aptitude test, technical test, skill test (as applicable).
- Step 03: Evaluation Skill Level — Basic level, advanced level, expert level.
- Step 04: HR Round — Company policies, company culture & perks, remuneration, answer your questions.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career