Content Writer & SEO Specialist
Key Skills for This Role
Full Job Posting
Content Creation
Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
Repurpose existing content into different formats to maximize its reach and impact.
Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
SEO
Conduct keyword research and identify content opportunities based on search intent, competition, and business priorities.
Optimize website pages, blogs, and other content for search engines while maintaining a strong user experience.
Implement on-page SEO best practices, including title tags, meta descriptions, headings, internal linking, keyword placement, and content structure.
Identify opportunities to improve existing content and increase organic rankings and traffic.
Monitor organic search performance and make data-driven recommendations for improvement.
Stay updated on Google algorithm changes, SEO trends, and emerging content marketing practices.
Work with the web/development team to address SEO-related technical and content requirements when needed.
Requirements
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 2–4 years of experience in content writing, SEO, content marketing, or a similar role.
- Excellent written and verbal communication skills.
- Strong knowledge of SEO principles and on-page optimization.
- Experience conducting keyword research and using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Strong research and analytical skills.
- Ability to write for different audiences, formats, and stages of the buyer journey.
- Excellent proofreading and editing skills with strong attention to detail.
- Ability to understand and communicate technical or complex topics clearly.
- Strong time-management and organizational skills with the ability to manage multiple content projects simultaneously.
Preferred Qualifications
- Experience working in a B2B, SaaS, technology, or software company.
- Experience creating technical or technology-focused content.
- Understanding of content marketing and lead-generation strategies.
- Basic understanding of technical SEO.
- Experience with WordPress or other CMS platforms.
- Familiarity with AI-assisted content and research tools while maintaining high standards for originality, accuracy, and quality.
- Experience with link-building or off-page SEO strategies.
Key Performance Indicators (KPIs)
Organic website traffic growth
Keyword rankings and visibility
Growth in qualified organic leads
Content engagement and conversions
Number and quality of content pieces published
Improvement in existing content performance
Growth in organic search impressions and clicks
Content-driven lead generation
Benefits
- Competitive salary, structured based on Indian working hours.
- Comprehensive training and mentorship programs for skill and knowledge enhancement.
- Opportunities for career advancement and professional development.
- Experience collaborating with a diverse, global team within a remote work setting.
About Embrace Software Inc.
Private software acquirer and operator that buys and builds niche vertical SaaS businesses for industry-specific markets.
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