Content Writer

Role overview

Content creation and collaboration

• Write website, blog, social media, email, advertising, promotional, product launch, event, and corporate content.
• Create landing pages, product descriptions, articles, newsletters, captions, scripts, presentation copy, headlines, taglines, and campaign concepts.
• Research topics, industries, competitors, trends, and audiences; translate complex information into clear audience-friendly content.
• Work with Marketing, Brand, Graphic Design, Sales, Product, and other departments on content needs and campaign objectives.
• Follow brand voice and messaging guidelines; edit and proofread for accuracy, clarity, grammar, spelling, consistency, and quality.

Optimization and delivery

• Optimize website and digital content for SEO and conduct keyword research when required.
• Create paid advertising content and repurpose existing content across formats and platforms.
• Monitor content performance, engagement, traffic, KPIs, audience feedback, and trends to improve future content strategies.
• Maintain a content calendar and deliver work to campaign schedules while managing projects, revisions, priorities, and deadlines.
• Stay current with content marketing, social media, SEO, digital platform, and industry practices.

Requirements

• Proven experience as a Content Writer, Copywriter, Content Creator, Editorial Writer, or in a related role.
• Strong writing, editing, proofreading, storytelling, research, communication, collaboration, time management, and project management skills.
• Excellent command of English and ability to adapt tone and style for different audiences, platforms, and marketing objectives.
• Strong understanding of content marketing, digital marketing, social media, brand communication, SEO, keyword research, search intent, and content optimization.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred qualifications

• Experience with creative teams, video scripts, advertising copy, product descriptions, or long-form articles is preferred.
• Familiarity with WordPress, Shopify, Webflow, Google Analytics, Google Search Console, SEO tools, social media management platforms, and AI-assisted writing tools is advantageous.
• A relevant bachelor's degree or diploma and professional writing, content marketing, SEO, or digital marketing certifications are preferred or advantageous.

What the employer offers

• Opportunity to shape content strategy and brand voice, work across marketing and creative projects, and build a diverse professional portfolio.
• Career progression opportunities, a collaborative growth-oriented environment, training, mentorship, and professional development.
• Competitive compensation and comprehensive benefits package.