Content Writer

Role overview

Content creation and collaboration

• Write website, blog, social media, email, advertising, promotional, product launch, event, and corporate content.
• Develop product descriptions, landing pages, articles, newsletters, captions, headlines, taglines, concepts, scripts, and storytelling approaches.
• Research topics, industries, competitors, trends, and audiences; translate complex information into clear content.
• Work with Marketing, Brand, Graphic Design, Sales, Product, and other departments to understand briefs and campaign goals.
• Follow brand voice and guidelines; edit and proofread for accuracy, clarity, grammar, spelling, consistency, and quality.

Digital optimization and performance

• Optimize website and digital content for SEO, conduct keyword research, and incorporate relevant keywords when required.
• Create paid advertising and video and presentation copy; repurpose content across formats and platforms.
• Track performance, engagement, traffic, KPIs, audience feedback, and trends to improve content strategy.
• Maintain an organized content calendar, meet campaign schedules, and manage multiple projects, priorities, and revisions.
• Stay current with content marketing, social media, SEO, digital platform, and industry trends.

Requirements

• Proven experience as a Content Writer, Copywriter, Content Creator, Editorial Writer, or in a related role.
• Strong writing, editing, proofreading, storytelling, English grammar, vocabulary, sentence structure, and communication skills.
• Ability to write in different tones and styles for different audiences, platforms, and marketing objectives.
• Strong understanding of content marketing, digital marketing, social media, brand communication, SEO, keyword research, search intent, and content optimization.
• Experience creating content for websites, blogs, social media, email marketing, advertisements, and other digital channels.
• Strong research, attention to detail, creative thinking, collaboration, time management, and project management skills; ability to manage multiple deadlines.
• Experience with creative teams is preferred. CMS, analytics, SEO, social media management, and AI-assisted writing tools are advantageous.
• A relevant bachelor's degree or diploma is preferred; professional writing, content marketing, SEO, or digital marketing certifications are advantageous.
• Experience creating video scripts, advertising copy, product descriptions, or long-form articles is preferred.

What the employer offers

• Opportunities to shape content strategy and brand voice and contribute to a range of marketing, branding, digital, and creative projects.
• Portfolio development, career progression, training, mentorship, and professional development opportunities.
• Collaborative work with marketing, design, branding, product, and creative professionals; competitive compensation and benefits.