Content Writer

Role overview

Responsibilities

• Write web, blog, social media, email, advertising, campaign, promotional, product, event, and corporate content.
• Research topics, industries, competitors, trends, and target audiences; translate complex business and product information into clear content.
• Collaborate with marketing, brand, design, sales, product, and other teams on content requirements and campaign objectives.
• Develop concepts, headlines, taglines, scripts, and storytelling approaches; repurpose content for different formats and platforms.
• Edit and proofread for accuracy, clarity, grammar, spelling, consistency, and brand voice.
• Optimize content for SEO, conduct keyword research, and create paid-ad and video-script content when required.
• Track performance, engagement, traffic, KPIs, audience feedback, and trends to improve content strategies.
• Manage a content calendar, revisions, deadlines, and multiple projects; keep current with content and digital marketing trends.

Requirements

• Proven content writing, copywriting, content creation, editorial writing, or related experience.
• Excellent English command and strong writing, editing, proofreading, storytelling, research, and attention to detail.
• Ability to adapt tone for audiences and channels, develop creative ideas, and turn briefs and business objectives into effective writing.
• Understanding of content marketing, digital marketing, social media, brand communication, SEO, keyword research, search intent, and content optimization.
• Experience creating content for websites, blogs, social media, email marketing, advertisements, and digital channels.
• Strong communication, collaboration, time management, and project management skills; able to manage multiple projects and deadlines.

Preferred and advantageous experience

• Creative-team experience is preferred; CMS platforms such as WordPress, Shopify, or Webflow are advantageous.
• Google Analytics, Google Search Console, SEO tools, social media management platforms, and AI-assisted writing tools are advantageous.
• Video scripts, advertising copy, product descriptions, and long-form articles are preferred experience.
• Related bachelor’s degree or diploma is preferred; professional writing, content marketing, SEO, or digital marketing certifications are advantageous.

What the employer offers

• Opportunity to shape content strategy and brand voice and build a diverse writing portfolio.
• Exposure to marketing, branding, digital, creative, SEO, and social media projects.
• Training, mentorship, professional development, and collaboration with marketing, design, brand, product, and creative professionals.
• Competitive compensation and benefits package.