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Content Strategist

Genflow
Dubai, UAE
fulltime
Mid-Senior
2 weeks ago
Content StrategySEOContent MarketingAudience AnalysisBrand VoiceStorytelling
Free

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Content StrategySEOContent Marketing
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About the Role

  • We are looking for a Content Strategist to work closely with Honia Kader across two core areas:
  • Coaching and supporting students inside Signature Brand Live coaching program
  • Leading strategy and execution for Honia’s personal content
  • This is a hybrid role combining content strategy, coaching, and community leadership.
  • You’ll act as both a trusted right-hand in Honia’s personal content strategy and a coach and mentor to The Signature Brand students building their own personal brands.
  • This role is ideal for someone who has a deep understanding of personal branding and expert-led content, with the ability to translate strategy into high-performing content.

(The Signature Brand)

  • Act as the primary point of support inside the Signature Brand Live Discord community, answering questions and guiding students daily.
  • Provide high-quality, strategic feedback on students’ content, messaging, positioning, and personal brand work.
  • Review social profiles and content and provide detailed constructive feedback to help students improve positioning and performance.
  • Facilitate accountability, engagement, and momentum through check-ins and coaching calls within the live coaching cohorts.
  • Support onboarding and engagement of students within the program community.
  • Track student progress, highlight key wins, and collate marketing materials and content (student testimonials, transformations etc.).

(Honia Kader)

  • Support and contribute to ongoing creative ideation across organic content, promotional content, and live events.
  • Build strategic content plans for key launches and campaigns.
  • Own and manage the monthly content calendar and production schedule.
  • Act as a strategic partner on content direction, messaging, and positioning.
  • Bring a strong understanding of what’s working across platforms and within the market.
  • Organise and manage content systems, including scripts, assets, and folders.
  • Continuously improve content workflows and overall output quality.

Requirements

  • Strong experience in content strategy and execution.
  • Proven understanding of personal branding.
  • Experience working with expert-led content (coaches, mentors, founders, educators).
  • Experience in community management, ideally within a coaching, education, or creator-led program.
  • Experience in content strategic advising (not just execution).
  • Ability to give clear, constructive, and strategic feedback on content.
  • Confident facilitating group discussions, coaching calls, and community engagement.
  • Highly organised with strong systems thinking.
  • Deep awareness of current content trends and what performs across platforms.
  • Strong communication skills with a proactive, solutions-focused mindset.

Ideal Candidate

  • Has worked closely with a founder or personal brand before.
  • Comfortable acting as both a strategic advisor and operator.
  • Naturally balances creative thinking with structure and execution.
  • Enjoys mentoring and helping others improve their content.
  • Takes ownership and thrives in a fast-paced, high-growth environment.
  • Understands how to build and nurture engaged communities, not just manage them.

Why This Role

  • Work directly within a fast-growing personal brand.
  • Play a key role in both client results and business growth.
  • High ownership and creative input.
  • Opportunity to shape both content strategy and community experience.

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