Content Marketing Lead

Role overview

Key responsibilities

• Develop content marketing and SEO strategies; plan and manage the content calendar.
• Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
• Research, write, and publish high-quality blogs and articles; conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with product, design, development, and marketing teams.
• Lead, mentor, and review the content team; track performance analytics and optimize campaigns.

Qualifications

• A master’s degree in marketing, communications, business administration, journalism, mass communication, or a related field is mandatory.
• 3–5 years of relevant experience in content marketing, content strategy, SEO, or digital marketing.
• Proven experience leading and mentoring content teams.
• Strong analytical, communication, writing, and stakeholder-management skills.

Skills and tools

• Content marketing and growth strategy; SEO strategy and keyword research; content planning and editorial management.
• Copywriting, editing, content optimization, product and technical content writing, brand storytelling, and thought leadership.
• Marketing analytics, performance tracking, team leadership, mentoring, project management, and cross-functional stakeholder management.
• Tools listed: Google Analytics, Google Search Console, Google Tag Manager, and SEMrush.

Compensation and benefits

• Pay is ₹650,000–₹800,000 per year; CTC is stated as up to ₹8 LPA and non-negotiable.
• Benefits listed include paid annual leave, provident fund, health insurance, team lunches, a long New Year vacation, learning and career growth, flexible schedule, paid sick time, and provident fund.

Schedule

• The posting states a six-day schedule: five days in the office and one day from home.
• The role seeks an immediate joiner; the posting mentions joining within 2–3 days and a notice period of immediate to 7 days.

Workplace

• The role is based at the JP Nagar office in Bengaluru; the posting labels the work mode full-time and on-site and separately specifies one day per week from home.