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Content Design Vice President - Customer Offer Experience

JPMorgan Chase
Plano, USA
Full-time
Executive · 5+ years experience
Onsite
Discovered 2 weeks ago

Full Job Posting

Job responsibilities

  • Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals
  • Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable
  • Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts
  • Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services
  • Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey
  • Shape compelling customer narratives across marketing and product experiences, translating complex offers, products, and value propositions into clear, persuasive experiences that drive customer understanding and action.
  • Partner with research, analytics, marketing, product, and design teams to test and continuously optimize customer experiences using customer insights, experimentation, and performance data.
  • Present and communicate experience strategies and concepts through compelling storytelling, influencing stakeholders and building alignment around customer needs and business goals.
  • Explore and apply AI-assisted tools and emerging ways of working to accelerate content development, experimentation, synthesis, and creative exploration while maintaining quality and appropriate oversight.
  • Contribute across content design, experience design, marketing, and service experiences to solve complex customer problems across digital and physical channels.

Required qualifications, capabilities, and skills

  • 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms
  • Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites
  • Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices
  • Extensive experience facilitating workshops for product and experience design, creating compelling content journeys
  • Advanced technical literacy and deep understanding of content platforms and their impact on user experience
  • Background creating content for customer-facing marketing, ecommerce, or digital product experiences
  • Ability to use customer insights, experimentation, and performance data to inform and optimize digital experiences Strong cross-functional collaboration skills, with the ability to build alignment across product, design, marketing, and business teams
  • Ability to use customer insights, experimentation, and performance data to inform and optimize digital experiences
  • Strong cross-functional collaboration skills, with the ability to build alignment across product, design, marketing, and business teams

Preferred qualifications, capabilities, and skills

  • Background in digital offers, promotions, loyalty programs, acquisition journeys, or other conversion-focused experiences
  • Experience in financial services, another regulated industry, or a similarly complex environment
  • Familiarity with personalization or emerging AI-supported customer experiences
  • Proficiency with AI-assisted workflows to explore ideas, prototype concepts, or improve efficiency
  • Agency or consulting experience working across multiple clients, stakeholders, or disciplines
  • Demonstrated ability to work across content, marketing, product, and experience design boundaries
  • Familiarity with marketing campaign content, including offer messaging, calls to action, and content hierarchy

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