oracle
Content Design Vice President - Customer Offer Experience
JPMorgan Chase
Plano, USA
Full-time
Executive · 5+ years experience
Onsite
Discovered 2 weeks ago
Full Job Posting
Job responsibilities
- Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals
- Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable
- Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts
- Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services
- Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey
- Shape compelling customer narratives across marketing and product experiences, translating complex offers, products, and value propositions into clear, persuasive experiences that drive customer understanding and action.
- Partner with research, analytics, marketing, product, and design teams to test and continuously optimize customer experiences using customer insights, experimentation, and performance data.
- Present and communicate experience strategies and concepts through compelling storytelling, influencing stakeholders and building alignment around customer needs and business goals.
- Explore and apply AI-assisted tools and emerging ways of working to accelerate content development, experimentation, synthesis, and creative exploration while maintaining quality and appropriate oversight.
- Contribute across content design, experience design, marketing, and service experiences to solve complex customer problems across digital and physical channels.
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms
- Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites
- Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices
- Extensive experience facilitating workshops for product and experience design, creating compelling content journeys
- Advanced technical literacy and deep understanding of content platforms and their impact on user experience
- Background creating content for customer-facing marketing, ecommerce, or digital product experiences
- Ability to use customer insights, experimentation, and performance data to inform and optimize digital experiences Strong cross-functional collaboration skills, with the ability to build alignment across product, design, marketing, and business teams
- Ability to use customer insights, experimentation, and performance data to inform and optimize digital experiences
- Strong cross-functional collaboration skills, with the ability to build alignment across product, design, marketing, and business teams
Preferred qualifications, capabilities, and skills
- Background in digital offers, promotions, loyalty programs, acquisition journeys, or other conversion-focused experiences
- Experience in financial services, another regulated industry, or a similarly complex environment
- Familiarity with personalization or emerging AI-supported customer experiences
- Proficiency with AI-assisted workflows to explore ideas, prototype concepts, or improve efficiency
- Agency or consulting experience working across multiple clients, stakeholders, or disciplines
- Demonstrated ability to work across content, marketing, product, and experience design boundaries
- Familiarity with marketing campaign content, including offer messaging, calls to action, and content hierarchy
About JPMorgan Chase
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