Content Creator w/Editing skills - Dubai based
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About the Role
Illumination Media is looking for a sharp, analytical, and strategy-driven Performance Marketer who can go beyond managing ads and take ownership of complete digital growth campaigns for our clients.
Key Skills for This Role
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Overview
Illumination Media is looking for a sharp, analytical, and strategy-driven
Performance Marketer
who can go beyond managing ads and take ownership of complete digital growth campaigns for our clients.
We are looking for someone who understands paid media, social media growth, campaign strategy, SEO, and platform performance — someone who can plan, execute, analyse, and optimise campaigns that drive real business results.
Experience
Prior agency or client-side experience preferred
Visa
Preferably candidates with their own visa
Key Responsibilities
- Plan, set up, manage, and optimise campaigns across
- Google Ads, Meta Ads, TikTok Ads, and other digital platforms
- Build full-funnel campaign strategies focused on awareness, engagement, lead generation, conversions, and growth
- Develop performance strategies that support client growth across Instagram, Facebook, TikTok, LinkedIn, Google, and other relevant platforms
- Analyse client objectives and recommend the right campaign structure, audience targeting, creatives, budgets, and platform mix
- Work closely with the creative team to guide ad creatives, hooks, formats, messaging, and content direction based on performance insights
- Monitor campaign performance, track KPIs, and make data-led optimisation decisions
- Prepare performance reports with clear insights, learnings, and next-step recommendations
- Support SEO strategy, keyword planning, landing page suggestions, and organic growth direction
- Understand geo-targeting, audience behaviour, lead quality, conversion tracking, and campaign scaling
- Identify growth opportunities for clients beyond paid ads, including content strategy, platform positioning, and funnel improvement
Requirements
- Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and performance campaign management
- Understanding of SEO, geo-targeting, lead generation, conversion tracking, and campaign analytics
- Ability to think strategically, not just technically
- Strong understanding of how social media platforms grow and perform
- Experience in building campaign strategies for different industries and objectives
- Ability to interpret data and convert it into clear action points
- Good communication skills and the ability to explain campaign performance to internal teams and clients
- Creative thinking with a strong understanding of content, audience behaviour, and digital trends
- Must be based in Dubai and available for hybrid work
- This role is ideal for someone who is analytical, creative, performance-focused, and confident in managing campaigns that directly contribute to client growth.
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