Content Creator, Videographer, Photographer.

We are looking for a serious Content Creator to join IFL Watches in Dubai.

And by content creator, we mean someone who can actually shoot, light, frame, edit, direct, and make things look expensive.

Not someone whose main skill is “boosting posts.”

Not someone who “knows Canva.”

Not someone whose portfolio is 47 screenshots of ad dashboards.

We need a photographer, videographer, and editor who understands how to turn hand painted watches into addictive visual content.

IFL Watches is a Dubai based creative brand focused on hand painted timepieces.

Every watch tells a story.

Your job is to make people stop scrolling long enough to care.

What you’ll be doing

Shoot high quality photo and video content for Instagram, TikTok, YouTube Shorts, website, and campaigns

Film the hand painting process in a way that feels premium, cinematic, and engaging

Edit short form videos with strong hooks, clean pacing, and proper storytelling

Create product shots that make watches look collectible, not like they were photographed on a lunch break

Develop content ideas independently

Work with artists, watches, macro details, workshop scenes, packaging, launches, and behind the scenes content

Stay updated on trends, then filter out the cringe and make them fit a premium creative brand

Turn around edits quickly without needing a 3 week spiritual journey

Help shape the visual identity of IFL Watches across social platforms

What we are looking for

A strong portfolio in photography, videography, and short form video

shooting Reels, TikToks, product content, lifestyle content, or behind the scenes content

Strong editing skills

Good eye for lighting, framing, detail, color, and pacing

Ability to shoot premium looking content in a studio or workshop environment

Comfortable working with small luxury products, macro shots, close ups, hands, tools, paint, texture, and detail

Ability to take initiative without waiting for someone to explain every shot angle like a cooking recipe

Based in Dubai or willing to relocate

What we are NOT looking for

Social media managers who only schedule posts

Meta ads specialists

Google ads specialists

People who say “content strategy” but cannot shoot a clean 10 second video

Canva only designers

People whose entire creative process depends on templates

Anyone who thinks a blurry iPhone video with trending audio is “cinematic”

What sets you apart

You understand how to make short form content feel premium

You know how to create viral style videos without making the brand look cheap

You can shoot watches, products, artists, people, and process content

You understand luxury, craftsmanship, storytelling, and attention to detail

You can bring ideas to the table instead of waiting to be spoon fed

You are comfortable directing shots, people, and scenes

You know when to move fast and when to obsess over the detail

What we offer

Work directly with a fast growing creative watch brand

High level of creative freedom

Real ownership over the visual direction of the brand

A studio/workshop environment with products, artists, and stories worth filming

Opportunity to create content seen by collectors around the world

Competitive salary based on experience

This is not a basic content role.

We are not looking for someone to “manage our socials.”

We are looking for someone who can make people feel something through video and photography.

If your strongest skill is running ads, this is not your role.

If your strongest skill is making beautiful, sharp, addictive visual content, keep reading.

To apply, send:

Instagram, TikTok, YouTube, website, or previous work

Applications without a portfolio will not be considered.

Shortlisted candidates will receive a test task.

You will be asked to create 2 to 3 short form videos for IFL Watches.

We will judge based on:

Visual quality

Understanding of the brand

Ability to make watches look dangerously desirable

Work location: In person, Dubai