Content Creator & Brand Lead
Role Overview
The Content Creator & Brand Lead will help build the Meddex brand and become its public face.
The role focuses on creating engaging content, experimenting with formats, building a medical education community, and growing the audience.
Key Skills for This Role
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About Meddex
Meddex is building a medical education platform to help doctors and nurses prepare for professional licensing exams.
The initial platform version has launched, and the team is addressing early feedback and technical improvements ahead of a wider release.
The Role
The Content Creator & Brand Lead will help build the Meddex brand and become its public face.
The role focuses on creating engaging content, experimenting with formats, building a medical education community, and growing the audience.
What You'll Do
- Become a recognisable public face of Meddex through engaging, personality-driven content.
- Create short-form videos for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and other relevant platforms.
- Develop content about medical licensing exams, healthcare careers, study strategies, relatable experiences, and challenges faced by doctors and nurses.
- Create campaigns, storytelling formats, and content series to help Meddex stand out in medical education.
- Build and engage a community of doctors, nurses, medical graduates, and aspiring healthcare professionals.
- Experiment with hooks, trends, and formats, using performance data to improve reach, engagement, and conversions.
- Work with the founding team on brand positioning, messaging, launch campaigns, and growth strategy.
Who We're Looking For
- Be creative and proactive, and take ownership without needing constant direction.
- Have strong communication and storytelling skills and confidence appearing on camera.
- Understand social media culture, short-form video, and what makes content engaging and shareable.
- Have an interest in healthcare, medical education, or doctors' and nurses' professional journeys.
- Be able to take an idea through to published content, independently or with collaborators.
- Be willing to experiment, learn quickly, and build in an early-stage startup environment.
- Experience in healthcare content, medical education, digital marketing, or creator-led brands is a plus; a large existing following is not essential.
Why Join Meddex
- Help shape the identity and public presence of an emerging healthcare education brand.
- Have creative ownership and influence over content strategy, positioning, and growth.
- Work directly with the founders and contribute to strategic decisions.
- Test new approaches, learn from results, and build a distinctive brand voice.
- Help doctors and nurses navigate an important step in their professional careers.
Application
- Applicants are asked to share a LinkedIn profile and, ideally, examples of content or campaigns; a content idea for Meddex is welcome.
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