Content Creator and marketing executive
Skills
About This Role
Content Creator & Marketing Executive
Location: Alain, Abu Dhabi Emirate, United Arab Emirates
Working Schedule
6 days a week (Saturday off)
9 hours per day (including 1-hour break)
About the Role
We are looking for a creative and trend-driven Content Creator & Marketing Executive to join our team.
The role is within the
beauty industry
, focusing on creating engaging content, managing social media platforms, and building strong brand awareness.
1. Content Strategy & Planning
- Develop a monthly content calendar focused on salon services, promotions, events, and trends (e.g., seasonal hair care, skincare tips, etc.)
- Brainstorm and pitch creative ideas for content (e.g., transformation videos, client testimonials, how-tos)
2. Content Creation
- Take high-quality photos and videos of services, staff, client transformations (with consent)
- Write captions, blog posts, and service descriptions that educate, entertain, and promote
- Create short-form video content (Reels, TikTok, YouTube Shorts) featuring beauty tips, behind-the-scenes, or tutorials
- Design promotional materials using Canva or Adobe (flyers, loyalty cards, story highlights)
3. Social Media Management
- Manage salon’s presence on platforms like Instagram, Snapchat, and TikTok
- Post regularly, schedule content, and engage with followers through comments, DMs, and stories
- Launch and manage giveaways or interactive content (polls, Q&A, before/after challenges)
4. Local Marketing & Promotions
- Promote seasonal campaigns, loyalty programs, or referral incentives
- Collaborate with nearby businesses or local influencers for cross-promotions
- List the salon on local directories (Google Business, Yelp) and maintain up-to-date info
5. Analytics & Improvement
- Track social media insights (reach, saves, engagement) to see what content performs best
- Monitor Google Analytics or booking software to understand customer behavior
- Report results monthly and adjust content/strategy accordingly
6. Brand Management
- Ensure consistent tone, style, and messaging in all content and communication
- Keep visual branding aligned with the salon's aesthetic (colors, typography, vibe)
- Work with stylists/technicians to highlight their specialties and personalities
Qualifications
- Minimum 1 years of proven experience in social media management, digital marketing, or a similar role.
- Hands-on experience in creating, planning, and managing content across platforms such as Instagram, Facebook, TikTok, and YouTube.
- Background in the beauty, fashion, hospitality, or lifestyle industry is highly preferred.
- Strong portfolio demonstrating ability to grow engagement, create high-quality content, and drive brand awareness.
- Photography & lighting basics (especially for hair, nails, lashes, etc.)
- Video editing (Cap Cut, InShAot, or Adobe Premiere Rush)
- Canva or graphic design basics
- Social media scheduling tools (Later, Buffer, or Meta Business Suite)
- Knowledge of beauty trends and terminology
To Apply Send Your Cv To
career@repairofficial.com
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