Content Creator

Role overview

Responsibilities

• Plan and produce content for social media, websites, blogs, and other digital channels; develop creative ideas, scripts, captions, and concepts aligned with brand and marketing goals.
• Create photos, videos, graphics, and written campaign content, including short-form videos for Instagram, TikTok, Facebook, and YouTube.
• Manage content calendars and research industry trends, audiences, and competitor content to identify opportunities.
• Collaborate with marketing, design, and sales; assist with filming, photography, editing, and post-production.
• Write captions, headlines, product descriptions, and promotional messages; monitor and report on reach, engagement, views, and conversions.
• Optimize content using feedback, trends, and performance data; maintain consistent brand messaging, visual style, and tone.
• Stay current on social media and editing trends and manage multiple projects to deadlines.

Requirements

• Relevant diploma or bachelor's degree is preferred; prior content creation, social media, or digital marketing experience is an advantage.
• Strong creativity, storytelling, writing, editing, and communication skills, with understanding of digital content trends.
• Familiarity with Instagram, TikTok, Facebook, YouTube, and LinkedIn; basic-to-intermediate photography, videography, and video-editing skills.
• Understanding of social media analytics, audience engagement, and content performance metrics; ability to adapt ideas to audiences and platforms.
• Strong organization, deadline management, independent work, and collaboration skills.
• Willingness to appear on camera is an advantage; portfolio of prior content or creative projects is preferred.

Tools and software

• CapCut, Adobe Premiere Pro, Canva, Photoshop, or similar creative software is an advantage.

What the employer offers

• The employer lists a competitive salary and benefits package, professional development, and career advancement opportunities.
• The role offers a collaborative creative environment, access to content tools and equipment, and opportunities to contribute to campaigns and brand growth.