Consultant - Public Relations and Corporate Communication

Overview

Key Responsibilities

• Build and communicate a consistent flyadeal story, value proposition, and corporate narrative with a long-term perspective of enhancing reputation, positive perception, and strategic positioning.
• Ensure the brand purpose, values, and key corporate messages are delivered in a culturally relevant manner that effectively engages all stakeholders.
• Set and own the PR and Corporate Communications plan and activity calendar for company milestones, events, exhibitions, conferences, and key corporate announcements.
• Understand and support the company's relationship with government entities, regulatory bodies, and the broader external affairs environment.
• Propose and implement innovative approaches to Public Relations and Corporate Communications across digital, owned, earned, and offline media, ensuring flyadeal consistently delivers on its brand promise and value proposition.
• Build and manage effective media relations with local and international media outlets, journalists, and industry publications.
• Develop effective relationships with influencers, industry experts, opinion leaders, and other key external stakeholders.
• Prepare and distribute press releases, corporate communications materials, media kits, and executive messaging in Arabic and English in a timely and proactive manner, ensuring appropriate inputs and approvals.
• Identify, initiate, and manage flyadeal's presence at key exhibitions, conferences, and industry events in KSA and the region.
• Support Management and HR teams with internal communications initiatives that strengthen culture, engagement, and team spirit while ensuring consistent tone of voice, brand guidelines, and approved messaging.
• Issue a quarterly internal newsletter in collaboration with HR, gathering relevant information across the organization and translating it into engaging content.
• Own internal communications channels and intranet content, ensuring communications remain relevant, timely, and engaging.
• Work with the e-Commerce team on content for digital platforms, ensuring Arabic and English copy is accurate, aligned with brand standards, and supports corporate messaging.
• Ensure the website and app are updated with relevant media, corporate communications, and company news content.
• Lead crisis communications planning and execution.
• Monitor social media for discussions that can impact flyadeal reputation or public perception.
• Prepare for potential crisis communications scenarios, including reputation management, public opinion matters, and emergency response (ERP) requirements.
• Propose and develop effective corporate reputation initiatives that create shared value for internal and external stakeholders.
• Ensure high ethical standards and compliance with Saudi laws, customs and social responsibilities.
• Keep abreast of issues related to travel and aviation with a special focus on the region and on low-cost aviation worldwide has current and applicable understanding of digital and mobile innovation.