Concept Designer

About This Role

Concept Designer

Department

Commercial Department

Function

D&I - Concept Design

Job Purpose

The Concept Designer translates strategic briefs into compelling visual concepts for campaigns, packaging, brand moments, and product storytelling, acting as a creative contributor across Floward's D&I and commercial teams, and developing the conceptual and craft skills required to lead complex design briefs.

Key Responsibilities

Concept Creation and Visual Storytelling

• Develop original design concepts for everyday occasions, seasonal campaigns, exclusive launches, bundling solutions, and brand moments from brief to execution.
• Create compelling visual narratives through mood boards, concept presentations (including mock-ups and technical drawings), and design rationale.
• Lead the visual development of assigned briefs, exploring multiple creative directions before recommending a solution
• Produce final design assets across disciplines.

Campaign and Brand Execution

• Ensure all design output reflects the brand’s premium visual identity, tone, and brand positioning with precision.
• Adapt and localise approved concepts for different markets, channels, and product formats as required.
• Present design concepts to stakeholders with clear visual rationale and openness to structured feedback.

Collaboration and Growth

• Collaborate with Brand & Creative and Buying & Merchandising teams to deliver integrated campaign design solutions.
• Collaborate with sourcing and procurement to ensure delivery timelines, material alignment and costing are withing the agreed terms.
• Work with the Concept Design Senior and Assistant Manager to refine creative approaches and elevate output quality.
• Contribute to the team's trend awareness and creative culture through idea-sharing and peer review.
• Mentor Concept Design Officers on brief interpretation, design craft, and brand application.

Key Performance Indicators

• Concept Quality and on-brand output
• Campaign Design Delivery
• Brief-to-Execution Speed (as per set deadlines)
• Creative Peer Score
• Stakeholder Satisfaction

Qualifications & Experience

Education

Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or related field

Experience

3–5 years in a creative, branding, or design agency environment; e-commerce or lifestyle brand experience preferred

Skills

• Creative dialogue, in-depth material technical knowledge and excellent communication skills.
• Technical Knowledge – Auto-cad/3D rendering software, Adobe Suite, Figma, AI designing expertise.

Attributes

Creative thinker, brand-conscious, execution-focused, collaborative, open to feedback

About Floward :

Floward Life Page

Floward Corporate

Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.