Complex Director of Sales & Marketing

Job Description

Position Summary

Key Responsibilities

• Strategic Planning
• Develop and implement short and long-term strategic plans aligned with Rotana’s commercial strategy to achieve the hotel’s revenue and profitability targets
• Identify and seize business opportunities by conducting market research, analyzing trends, and monitoring competitor activity
• Set pricing strategies and sales targets to optimize revenue generation
• Actively use Rotana’s sales tools and resources to deepen the understanding of customer patterns and assist in developing relevant products and packages
• Develop and implement sales strategies to optimize occupancy and rate across all market segments.
• Identify and pursue new business opportunities and build relationships with key clients and industry partners
• Monitor and report on sales performance against targets and develop action plans to address any gaps
• Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed
• Sales Management

Corporate & Government Account

• Leverage Rotana’s strong corporate network across GCC, Levant, and Africa.
• Drive penetration of key UAE/GCC government and semi-government accounts.

Leisure & Travel Trade

• Maximize production from regional tour operators, OTAs, and DMCs with a strong focus on GCC feeder markets.
• Negotiate tactical leisure packages during seasonal peaks (Eid, summer, school holidays).

MICE & Groups

• Position the hotel as a preferred destination for corporate meetings, weddings, and social events.
• Collaborate with Rotana’s Regional and Global Sales Offices for international MICE business.

• Marketing & Communications

• Design and implement a yearly marketing plan tailored to rooms segmentation and food & beverage, aligning with revenue targets and guest satisfaction metrics.
• Implement data-driven strategies to increase direct bookings and optimize guest engagement throughout the customer journey
• Conduct market research and competitive analysis to identify trends and set the hotel apart in the luxury segment
• Collaborate with third-party vendors, travel partners, and luxury brands to expand the hotel’s reach.
• Shape and articulate the hotel’s unique brand narrative across all channels- press releases, social media, digital campaigns, and guest communications.
• Plan and execute photoshoots aligned with campaign objectives, including overseeing creative direction, and ensuring all visual assets authentically reflect the brand’s identity and strategic goals.

Rotana Brand Alignment

• Ensure the hotel follows Rotana corporate brand guidelines across all campaigns, visuals, and communication.
• Implement Rotana-driven campaigns (e.g., Rotana Escapes) locally with strong ROI tracking.

Digital Marketing

• Optimize hotel website content and booking engine (via Rotana.com) to increase direct contribution.
• Manage PPC, SEO, and paid social campaigns through Rotana’s centralized digital platforms.

Social Media & Content

• Build local content calendars tailored to UAE/GCC audiences
• Articulate the hotel’s unique brand narrative across all channels

Public Relations

• Build, nurture, and leverage strong relationships with local, national, and international media, influencers, and key opinion leaders to secure positive coverage and manage press inquiries with professionalism.
• Work with Rotana’s PR agency partners to secure media coverage and influencer collaborations.
• Integrate CSR initiatives into the hotel’s communications plan, highlighting sustainability programs, community outreach, charitable partnerships, and employee volunteerism.

F&B Marketing

• Position the hotel’s restaurants and lounges as destinations for both residents and in-house guests.
• Create tactical promotions with measurable ROI (e.g., brunches, business lunches, seasonal campaigns).

• Loyalty & CRM (Rotana Rewards)

• Implement data-driven strategies to increase direct bookings and optimize guest engagement throughout the customer journey
• Increase penetration of Rotana Rewards members across rooms and F&B.
• Monitor guest feedback to improve NPS and loyalty.

Direct Contribution

• Increase Rotana.com and mobile app bookings to reduce reliance on OTAs.
• Ensure “Book Direct” benefits (discounts, F&B credits, upgrades) are communicated clearly.

OTA Management

• Maintain rate parity across channels.

GDS & Corporate RFPs

• Ensure strong presence in GDS channels to support corporate production.
• Manage RFP submissions via Lanyon and other platforms in collaboration with Rotana’s Sales Offices.
• Continuous Improvement-
• Stay informed about industry trends, best practices, and emerging technologies.
• Identify opportunities for process improvement and implement innovative solutions to drive efficiency and enhance the guest experience.
• Continuously evaluate the effectiveness of marketing and sales strategies and adjust as needed to achieve business goals.
• Leadership
• Build, manage, motivate, and empower a high-performing team to achieve business objectives
• Provide clear direction, set expectations, and delegate responsibilities effectively
• Foster a collaborative and inclusive work environment that encourages innovation and continuous improvement
• Conduct performance evaluations, provide constructive feedback, and support the professional development of team members

• Qualifications & Experience

• Bachelor’s degree and above (in Hospitality, Business, or Marketing)
• Passion for hospitality industry and customer centric mindset
• A minimum of 5-8 years of experience in sales & marketing, with at least 2-3 years in a leadership role
• Advance business capability, include strategic thinking and planning, business acumen, leadership management, influence and communication skill, adaptability and resilience
• Fluency in English; Arabic is an advantage.

Education, Qualifications & Experiences

Knowledge & Competencies

Influencing Outcomes

Adaptability