Communications Specialist
Skills
About This Role
Internal Communication
- Develop and implement internal communication strategies to keep staff, players, and stakeholders informed and engaged.
- Create newsletters, announcements, and internal updates aligned with club objectives.
- Support internal events and briefings by providing effective communication materials.
- Communicate effectively with stakeholders in a professional and respectful manner.
External Communication
- Develop content and messaging for media, fans, sponsors, and community partners.
- Ensure consistency of the club s voice across all platforms and campaigns.
- Manage press releases, media relations, and public statements in coordination with media teams.
Content Development & Campaign Support
- Support marketing and social media teams with content creation, including writing, editing, and reviewing materials.
- Collaborate on campaigns, fan engagement initiatives, and sponsorship activations.
- Ensure all communications align with brand guidelines and strategic objectives.
Crisis & Issue Management
- Support the club in managing communication during crises or sensitive situations.
- Coordinate rapid response messaging with relevant stakeholders.
- Monitor media coverage and provide timely updates to management.
Reporting & Analysis
- Track and report on communication campaign effectiveness, media coverage, and audience engagement.
- Provide recommendations to improve messaging, reach, and fan or stakeholder impact.
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