CommIn Activity Leader | Retail | IKEA Jebel Ali

Overview

What You Will Do

• Lead and inspire the Visual Merchandising and Interior Design/Activity teams to develop visual merchandising and range presentation competence, enhancing IKEA's brand uniqueness in stores.
• Support teams in designing inspiring home furnishing solutions that align with seasonal commercial activities and life-at-home themes.
• Manage the implementation and follow-up of the vitality calendar, collaborating with the Sales Activity manager and ensuring coherence between store activities and media alignments.
• Contribute to the development and execution of the department action plan, focusing on store design initiatives that support business growth and align with the commercial calendar.
• Actively participate in the Commercial CAT team to implement activities that enhance the customer experience.
• Ensure the integrity of the IKEA brand through consistent and unique range presentation and store communication, distancing IKEA from competitors.
• Plan and execute store solutions using IKEA Concept and strategic messaging to align with commercial priorities.
• Enhance sales through local marketing initiatives, collaborating with the Com&In and Marketing teams to drive store traffic and support commercial initiatives.
• Organize and lead Vitality/Activity meetings, coordinating local activities such as new product launches, seasonal celebrations, and events.
• Obtain and communicate product and service information to the team to ensure accurate customer communication.
• Develop and update communication channels, including intranet and newsletters, to deliver key messages.
• Support store management in crisis communication by creating key messages and FAQs.
• Identify information needs of co-worker target groups and ensure these are met through effective communication.
• Collaborate with departments to implement local IKEA FAMILY initiatives, ensuring visibility and understanding of the benefits throughout the store.
• Coordinate with national marketing teams to support initiatives like catalogue distribution and promotions, aligning with the marketing business plan.