Commercialization Assoc Manager
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About This Role
Overview
The Innovation & Commercialization function is part of the broader Marketing Category organization (including Marketing, Insights, Design, Consumer Engagement), and plays a key role in PepsiCo s accelerated growth agenda across the business.
The purpose of the Innovation & Commercialization function is to Power Positive Growth by delivering smart end-to-end (E2E) solutions that are positive for the portfolio, people & planet, one smile at a time.
The function provides strategic & operational governance of PepsiCo s Innovation & Positive Choices agenda, leads platform, program & project management from strategy to action, identifies & intentionally scales winning innovation across the enterprise and provides world class, digitalized, processes, systems & tools to underpin the agenda.
The primary purpose of this role is to enable accelerated, profitable, sustainable growth by driving the rapid prioritization, development & flawless execution, at scale, of a world class pipeline of human-centric innovation that is positive for the portfolio, people & planet
The role serves as a central driver of Saudi s evolution into a strategic anchor market, owning portfolio transformation, innovation pipeline, and commercialization excellence.
It shapes both short-term growth delivery and long-term future-ready portfolio direction for KSA, while influencing broader Middle East and global innovation agendas.
3 Lens Innovation Leadership
- Provide unique, 3-Lens leadership expertise across the Desirability, Feasibility & Viability lenses at Hopper, pipeline & project level.
- Identify the key tensions between a winning consumer proposition, the ability to make/move/sell and the financial viability for PEP from the outset to deliver a winning, sustainable proposition.
- This enables key trade-offs to be made early and ensures the Hopper is human centric, strategically sound & affordable and that project teams are set up for success from the start.
- Ensuring that pep+ is front & center of the 3-Lenses is also a key responsibility of the role.
Intentionally Scale Human Centric Solutions
- Identify winning innovations from across the enterprise that can be Lift & Scaled across the MU by leveraging PepsiCo s digitalized, always-on innovation Hopper, and connectivity with sector functional peers.
- Support the Desirability assessment of the innovations (category readiness, strategic brand fit, concept appeal) in partnership with Sector/BU marketing teams, drive the Feasibility & Viability assessments, and develop an E2E roll-out master plan and associated capability investments.
- Define the appropriate governance to ensure delivery to roadmap.
Drive Bold Choices & Winning Execution
- Define and shape the role of innovation within the KSA growth algorithm, directly influencing business performance, incrementality, and portfolio mix.
- Embed & drive PepsiCo s key innovation KPIs, including: incremental, profitable growth (incr NR & GM) ; Hopper/Pipeline sufficiency (Inc NR vs algo need) ; stickability (HH penetration, ROS, NR growth); Simplify to Grow (incr NR per project).
- Creatively orchestrate the development of the MU Innovation Hopper, in partnership with Marketing, R&D & Supply Chain, with particular focus on ensuring innovation sufficiency, scalability, identifying critical platform capability investments and driving trade-offs / phasing.
- Enable best-in-class calendar development for KSA across the primary focus areas (e.g. innovation, Positive Choices, Planet Positive, PPA), ensuring the pipeline delivers against SDD priorities and AOP growth & profitability targets, is affordable & executable.
- Ensure commercializat
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