Commercial Analyst
Role Overview
Work with Commercial Managers and senior commercial leaders to improve like-for-like sales, category and brand performance, gross margin and EBITDA delivery.
Use rigorous commercial modelling and analysis to ensure commercial activity is profit additive and recommendations withstand scrutiny.
Key Skills for This Role
Full Job Posting
Role overview
Work with Commercial Managers and senior commercial leaders to improve like-for-like sales, category and brand performance, gross margin and EBITDA delivery.
Use rigorous commercial modelling and analysis to ensure commercial activity is profit additive and recommendations withstand scrutiny.
Planning and modelling
- Shape brand commercial plans focused on delivering value against targets; support budgets and quarterly forecasts with realistic planned impacts.
- Submit sales and gross-margin improvement activities for trade and commercial approval, including financial value and recommended next steps.
- Model activities with clear assumptions, design tests with control groups and defined success expectations, and forecast product-level sales mix for range or space changes.
- Prepare proposals and narratives for trading or commercial forum decisions.
Implementation, analysis and reporting
- Review weekly trading performance and recommend improvement actions; analyse pricing trials using controlled experiments, market research and ad hoc analysis.
- Measure post-trial impact and translate results into commercial recommendations; identify opportunities and priorities for testing.
- Track implementation, compare pre- and post-trial or year-on-year results, and account for seasonal and external factors.
- Assess true business costs, analyse pricing and elasticity, and identify approaches that can be applied across brands or categories.
- Prepare weekly trade and monthly commercial reports explaining forecast performance, commercial implications and follow-up actions; highlight opportunities through regular MI reviews.
- Develop analytical tools and templates.
What the employer is looking for
- Strong commercial storytelling and a track record of analysing commercial data to generate insight and business change.
- Good understanding of consumer or retail commercial issues; advanced Excel, scenario modelling and large-dataset skills.
- Confidence presenting to senior stakeholders and influencing evidence-based decisions; ability to build effective relationships with commercial teams.
- Self-management under pressure, delivery to deadlines, teamwork, structured analytical thinking and exceptional attention to detail.
- Innovative, entrepreneurial approach to developing, testing, refining and operationalising ideas, with measured risk-taking and willingness to challenge current practice.
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