Commercial Analyst
Role Overview
The Commercial Analyst – Sales Planning & Forecasting turns complex data into sales plans, forecasts, and practical growth opportunities.
The role reports to the Head of Sales and combines hands-on modelling, forecast challenge, and explanation of commercial results.
The position is described as remote, with occasional travel required.
Key Skills for This Role
Full Job Posting
Role overview
The Commercial Analyst – Sales Planning & Forecasting turns complex data into sales plans, forecasts, and practical growth opportunities.
The role reports to the Head of Sales and combines hands-on modelling, forecast challenge, and explanation of commercial results.
The position is described as remote, with occasional travel required.
What you’ll be doing
- Bring sales and category priorities together into an annual plan and updated forecasts.
- Test targets and opportunities against evidence and resolve gaps or inconsistencies.
- Build and improve Power BI dashboards, reports, and planning models.
- Explain trends and variances, separating underlying performance from promotions, stock constraints, and one-off events.
- Identify commercial risks and growth opportunities and recommend actions.
- Validate figures, investigate discrepancies, and maintain consistent definitions and reporting controls.
- Work with Sales, Marketing, Category, Pricing, and Finance, presenting findings to colleagues and clients.
- Maintain Google platform settings, coordinate technical fixes, and reduce repetitive manual work.
What you’ll bring
- Experience in commercial analytics, BI, or data analysis, with ownership of or a leading role in sales planning and forecasting.
- Strong SQL and hands-on Power BI expertise, including dashboards, reporting models, calculations, and validation.
- Confident Excel skills and experience building or maintaining forecasts and planning models.
- Ability to challenge assumptions, explain variances, and make practical recommendations.
- Commercial understanding of sales, marketing, product, and customer KPIs, including revenue, margin, and attributed performance.
- Practical experience configuring and troubleshooting Google Ads, Merchant Centre, and Analytics reporting, tracking, and account connections.
- Clear communication, attention to detail, independent prioritization, and a record of delivering improvements.
Bonus skills
- Ecommerce, marketing, sales, or supply-chain analytics experience is a bonus.
- Familiarity with Azure, AWS, BigQuery, or Snowflake is a bonus.
- Python, R, other analysis or automation tools, and knowledge of data pipelines, ETL, or data warehousing are bonuses.
Compensation
- Salary is advertised up to £45,000 plus bonus and benefits; no pay cadence is stated.
About the company
The client provides automotive technology and ecommerce solutions, including digital commerce and direct-to-consumer solutions for vehicle manufacturers.
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