Cold Email Specialist

Overview

About The Role

• We’re hiring a highly execution-focused **Cold Email Specialist** to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.
• This is not a passive account management role.
• You will be directly responsible for:
• cold email campaign performance,
• inbox placement,
• deliverability troubleshooting,
• campaign optimization,
• client communication,
• and retention.
• You’ll work closely with:
• the founder,
• outreach team,
• developers,
• and operations
• to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.
• If you understand cold email beyond basic outreach — including:
• infrastructure,
• warm-up,
• deliverability,
• copy performance,
• inbox health,
• and campaign optimization —
• this role is a strong fit.
• **What You’ll Own****Client Campaign Ownership*** Act as the primary point of contact for 20–30 active clients
• Lead client check-ins and performance conversations
• Manage client expectations and campaign updates
• Build strong long-term client relationships
• Proactively identify risks and prevent churn before issues escalate
• **Cold Email Campaign Performance*** Diagnose and optimize underperforming campaigns
• Troubleshoot:
• + deliverability issues
• + inbox placement problems
• + domain health
• + spam issues
• + list quality concerns
• + low reply rates
• Review and optimize:
• + subject lines
• + messaging
• + sequencing
• + personalization
• Quality-check campaigns before launch
• Continuously improve campaign performance and outcomes
• **Deliverability & Infrastructure*** Manage and optimize:
• + warm-up systems
• + inbox reputation
• + sending domains
• + DNS setup

+ SPF And DKIM And DMARC

• Understand how inbox placement impacts results
• Troubleshoot technical campaign issues independently when possible
• Collaborate with technical teams on infrastructure and automation improvements
• **Copywriting & Messaging Optimization*** Personally write and refine cold email copy
• Improve:
• + open rates
• + reply rates
• + positive response rates
• Test and iterate messaging based on campaign data
• Balance personalization with scalability
• **Processes, SOPs & Scaling Operations*** Build and improve delivery documentation and playbooks
• Maintain organized workflows and campaign tracking
• Track:
• + SLAs
• + client health
• + campaign metrics
• + operational performance
• Help create scalable systems as the company grows
• **Cross-Functional Collaboration*** Work closely with:
• + developers
• + infrastructure teams
• + outreach specialists
• + leadership
• Coordinate campaign execution and troubleshooting
• Report directly to the founder on:
• + campaign performance
• + client risks
• + retention concerns
• + operational improvements
• **✅ Required Experience & Skills*** Experience inside:
• + cold email agencies
• + lead generation companies
• + outbound sales environments
• + startup operations
• Strong hands-on expertise in:
• + cold email strategy
• + deliverability
• + inbox placement
• + warm-up systems
• + outbound infrastructure
• Strong copywriting ability for outbound campaigns
• Experience troubleshooting:
• + spam issues
• + domain reputation
• + low-performing campaigns
• Technical understanding of:
• + APIs
• + automations
• + workflows
• + outbound systems
• Daily practical use of:
• + AI tools
• + ChatGPT
• + Claude
• + automation workflows
• Strong communication and client management skills
• Comfortable operating independently in fast-moving environments
• **Nice-to-Have Experience**
• Experience with:
• + Instantly
• + Smartlead
• + Clay
• + Apollo
• + Lemlist
• + Outreach
• + HubSpot
• Familiarity with:
• + Zapier
• + Make
• + webhooks
• + automation systems
• Experience scaling outbound systems for startups or agencies
• Background in SaaS or lead generation environments
• **What Makes You a Strong Fit*** You take ownership instead of waiting for instructions
• You thrive in startup environments where systems evolve quickly
• You focus on execution, results, and performance
• You understand that deliverability is just as important as copy
• You communicate confidently with founders and executives
• You can troubleshoot both technical and operational campaign issues
• You care deeply about client outcomes and retention
• **What a Typical Day Looks Like*** Review campaign performance dashboards and inbox health
• Troubleshoot deliverability or reply-rate issues
• Optimize copy, targeting, and sequencing
• Join client calls and provide performance updates
• Coordinate with outreach and technical teams
• Launch and QA new campaigns
• Monitor domain reputation and warm-up systems
• Update SOPs and operational tracking systems
• In short:
• You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.
• **Key Metrics for Success (KPIs)*** Client retention and churn reduction
• Inbox placement and deliverability rates
• Campaign reply and conversion performance
• Client satisfaction and relationship health
• SLA adherence and operational consistency
• Overall impact on client campaign results
• **Why This Role Stands Out*** High ownership and direct impact on client outcomes
• Work closely with startup leadership and technical teams
• Blend of:
• + deliverability
• + operations
• + client management
• + outbound strategy
• + copywriting
• Opportunity to help scale outbound systems and processes
• Fast-moving environment with strong growth opportunities

Interview Process*** Initial Screening

• Interview with Founder
• Final Discussion

Apply Now

• If you:
• understand cold email deeply,
• know how to improve deliverability and campaign performance,
• thrive in startup environments,
• and enjoy owning client outcomes from end to end,
• this role is a strong fit for you.