CMMC– Public Relations & Marketing

Overview

Specializations Required

• Applicants should demonstrate expertise in one or more of the following areas:
• Public Relations
• Strategic Communication
• Digital Marketing

• Integrated Marketing Communications (IMC)

• Brand Management
• Marketing Communications
• Media and Marketing Analytics

**Instruction Language:** English

Qualifications & Education

• Ph.D. in Public Relations, Marketing, Mass Communication, or a closely related field from an accredited university (preferably accredited by a recognized American accreditation body).
• Applicants must have completed their Ph.D. by the time of recruitment.
• Minimum of 18 graduate credit hours in the relevant specialization.
• Bilingual proficiency (English and Arabic) is required.

Experience

• Minimum of 2 years of teaching experience in an internationally accredited university.
• Proven teaching effectiveness at undergraduate and/or graduate levels.
• Minimum of 3 research publications within the last 5 years (preferably indexed in Scopus).
• Demonstrated engagement in research and scholarly activities.

Skills / Knowledge / Competencies

• Strong background in curriculum development and course design.
• Record of peer-reviewed publications and ongoing research agenda.
• Ability to integrate digital tools and technology into teaching and learning.
• Strong communication and interpersonal skills.
• Commitment to academic excellence, student success, and institutional service.

1. Instructional Delivery (Teaching Performance)

• Deliver high-quality, research-informed teaching in Public Relations and Marketing.
• Apply innovative teaching methods to enhance student engagement and learning outcomes.

2. Instructional Management

• Effectively plan and manage course delivery, materials, and classroom activities.

3. Assessment and Evaluation

• Evaluate student performance using clear and fair assessment criteria aligned with course learning outcomes.

4. Curriculum Development and Review

• Contribute to curriculum design, development, and continuous improvement to ensure relevance and academic rigor.

5. Research and Scholarship

• Engage in research activities and publish in peer-reviewed journals.
• Contribute to the University’s research mission and academic reputation.

6. Professional Development

• Participate in professional development activities, workshops, and training.

7. Academic Advising

• Provide academic guidance and mentorship to students regarding their academic and career pathways.

8. Service

• Contribute to university committees, accreditation processes, and community engagement initiatives.
• About American University in the Emirates (AUE):
• The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions.
• AUE is located in Dubai Intl.
• Academic City.
• AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.
• At AUE, we believe Nothing is Impossible is the Pathway to Success
• AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Health Science, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies.
• Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.
• The American University in the Emirates is accredited by **SACSCOC** (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees.
• Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels
• The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by **CAA** (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.
• The **College of Business Administration** is a proud member of **AACSB** (The Association to Advance Collegiate Schools of Business)**,** and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by **AACSB**) as of 2022.
• The Bachelor of Computer Science in the **College of Engineering and Technology** is accredited by the Computing Accreditation Commission of **ABET**.
• **NASAD** (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in the **College of Design**, the designation of Substantial Equivalency with accredited programs in the United States.

Location