Cluster Marketing & Public Relation Manager

Overview

• We are seeking a strategic and visionary Cluster Marketing & Public Relations Manager to lead marketing and communications initiatives for Raffles & Fairmont The Red Sea in Umluj, Saudi Arabia.
• This is a pivotal leadership role responsible for developing and executing integrated marketing strategies across our luxury hospitality cluster, managing brand positioning, and cultivating strong relationships with media, stakeholders, and key opinion leaders in the region.
• Develop and implement comprehensive marketing strategies and campaigns for the Raffles & Fairmont cluster properties, ensuring consistent brand messaging and market positioning
• Lead all public relations activities, including media relations, press releases, crisis communications, and reputation management across multiple properties
• Manage and oversee the marketing budget, allocating resources strategically to maximize return on investment and achieve organizational objectives
• Coordinate marketing initiatives across cluster properties, ensuring alignment with corporate brand guidelines and local market dynamics
• Create and execute digital marketing campaigns, including social media strategy, content development, and online engagement initiatives
• Organize and manage high-profile events, product launches, and promotional activities that enhance brand visibility and drive customer engagement
• Conduct market research and competitive analysis to identify opportunities and inform strategic decision-making
• Build and maintain relationships with media outlets, influencers, travel agencies, and other key stakeholders in the luxury hospitality sector
• Monitor and analyze marketing performance metrics, campaign effectiveness, and brand sentiment to optimize future initiatives
• Collaborate with property management teams, sales, and operations to ensure seamless execution of marketing programs and consistent customer experience
• Develop and manage crisis communication protocols and respond effectively to potential reputational challenges