Cluster Marketing & Public Relation Manager, Raffles & Fairmont The Red Sea

Company Description

Job Description

• We are seeking a strategic and visionary Cluster Marketing & Public Relations Manager to lead marketing and communications initiatives for Raffles & Fairmont The Red Sea in Umluj, Saudi Arabia.
• This is a pivotal leadership role responsible for developing and executing integrated marketing strategies across our luxury hospitality cluster, managing brand positioning, and cultivating strong relationships with media, stakeholders, and key opinion leaders in the region.
• Develop and implement comprehensive marketing strategies and campaigns for the Raffles & Fairmont cluster properties, ensuring consistent brand messaging and market positioning
• Lead all public relations activities, including media relations, press releases, crisis communications, and reputation management across multiple properties
• Manage and oversee the marketing budget, allocating resources strategically to maximize return on investment and achieve organizational objectives
• Coordinate marketing initiatives across cluster properties, ensuring alignment with corporate brand guidelines and local market dynamics
• Create and execute digital marketing campaigns, including social media strategy, content development, and online engagement initiatives
• Organize and manage high-profile events, product launches, and promotional activities that enhance brand visibility and drive customer engagement
• Conduct market research and competitive analysis to identify opportunities and inform strategic decision-making
• Build and maintain relationships with media outlets, influencers, travel agencies, and other key stakeholders in the luxury hospitality sector
• Monitor and analyze marketing performance metrics, campaign effectiveness, and brand sentiment to optimize future initiatives
• Collaborate with property management teams, sales, and operations to ensure seamless execution of marketing programs and consistent customer experience
• Develop and manage crisis communication protocols and respond effectively to potential reputational challenges

Qualifications

• 5+ years of professional experience in marketing, public relations, or communications roles within luxury hospitality or premium service industries
• 3+ years of experience managing marketing and PR functions at a cluster or multi-property level
• Proven expertise in developing and executing integrated marketing strategies and brand campaigns
• Strong proficiency in digital marketing, social media management, and content creation
• Demonstrated experience in media relations, press management, and public relations strategy
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong analytical skills with experience in marketing analytics, performance metrics, and data-driven decision-making
• Exceptional written and verbal communication skills in English; Arabic language proficiency is highly desirable
• Experience managing marketing budgets and demonstrating strong financial acumen
• Knowledge of the luxury hospitality industry, market trends, and consumer behavior in the Middle East region
• Proficiency with marketing tools, CRM systems, and analytics platforms
• Strong interpersonal and stakeholder management skills with the ability to collaborate across departments
• Crisis communication and reputation management experience
• Event management and experiential marketing background

Additional Information

• What’s in it for you...
• The opportunity to join Accor, a leading global hospitality group with an exceptional portfolio of luxury brands.
• The chance to define the pre-opening operations for two iconic resorts at one of the world’s most anticipated new destinations.
• Become part of a team dedicated to creating unparalleled luxury hospitality experiences.
• A competitive package and excellent opportunities for professional growth.
• Outstanding discounts across the global Accor and luxury brand network.